打字猴:1.700030363e+09
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1700030364 图23 本能愉悦修辞设计对话框架
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1700030366 作者2011年的研究发现,品牌规定影响产品,在设计对话的初期成为(设计团队中的)一种外部影响。[239]另一种对产品的外部影响因素是生产质量和现有技术,而这种外部影响因素会体现在质量、新颖度以及关联寿命等一些结果中。“环境的干扰“已经被加入,包含暗淡的观察环境和过短的显示时间,而这点已经在2011年研究方法论中具体提及过。需要修改视觉参照标准以便利用关联结果,如易用度、信任度、成见和熟悉度,同时也要利用本能的愉悦反应,如好奇心和类比。产品的属性已经在本能的愉悦反应中再生,包括颜色、尺寸、形状、材料和质地。
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1700030368 在情感的认知层级上,本能层是作者2011年研究的重点;因此,在图中去掉了反思和行为层。个人特征,如消费者的性别、年龄以及经历,也会影响消费者的本能愉悦响应,图中纳入了这一因素。[240]消费者对本能愉悦修辞属性的积极响应,一般包括购买、增加使用频率以及延长产品使用寿命,这一点已经被文献所证实。
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1700030373 设计问题(第一辑) [:1700029054]
1700030374 设计问题(第一辑) 7. 结论
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1700030376 对零售商来说,吸引消费者的购买欲望非常必要。[241]消费者的购买决策是消费者选择、行为和反馈的直接结果。[242]针对消费者的积极购买情绪,利用本能愉悦修辞生成的消费者—产品关系,可引起消费者对交互产品的积极而长久的忠诚。情感设计旨在解决这些问题,作为研究热点领域和行业焦点越来越受欢迎。
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1700030378 如前所示,产品的本能愉悦修辞元素在确定消费者的反应中发挥重要的作用。消费者在认知本能层的判断会影响消费者产品关系在商业上的成功,从而影响产品的持续使用和使用寿命。更好地理解这些反应的组成元素和概念,把它们作为图22中拓展对话设计框架的一部分,有助于更好地理解产品设计领域中的情感。因此,理解这种本能愉悦修辞不仅有助于未来的设计考虑,也为理解消费者—产品之间的忠诚联系提供了新的知识和见解。
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1700030380 本文综合了迄今设计和情感领域的研究,为未来本领域的工作提供了基础,也为其他领域,如广告和市场营销等提供了基础。本能愉悦修辞的设计框架(见图23)全面展现了产品设计过程中产品设计对话所运用的情感认知理论。通过让设计者更好地考虑产品的整体设计元素以及这些元素对消费者的直接本能反应的影响,该框架为全新认识本能愉悦修辞这一新兴领域做出了重大贡献,推动产品设计面向愉悦状况的最大化,继而形成积极的消费观念。
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1700030382 [179]卡拉·里格利:澳大利亚布里斯班昆士兰科技大学设计先导型创新领域高级讲师,对本能愉悦修辞及其对产品设计研究的贡献具有独到的见解。凭借她在情感设计方面的学术专长,卡拉目前正在以全新的方法研究设计在商业领域的价值,即创建吸引消费者情感参与的商业模式设计策略,为行业和学界做贡献。
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