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如前所示,产品的本能愉悦修辞元素在确定消费者的反应中发挥重要的作用。消费者在认知本能层的判断会影响消费者产品关系在商业上的成功,从而影响产品的持续使用和使用寿命。更好地理解这些反应的组成元素和概念,把它们作为图22中拓展对话设计框架的一部分,有助于更好地理解产品设计领域中的情感。因此,理解这种本能愉悦修辞不仅有助于未来的设计考虑,也为理解消费者—产品之间的忠诚联系提供了新的知识和见解。
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本文综合了迄今设计和情感领域的研究,为未来本领域的工作提供了基础,也为其他领域,如广告和市场营销等提供了基础。本能愉悦修辞的设计框架(见图23)全面展现了产品设计过程中产品设计对话所运用的情感认知理论。通过让设计者更好地考虑产品的整体设计元素以及这些元素对消费者的直接本能反应的影响,该框架为全新认识本能愉悦修辞这一新兴领域做出了重大贡献,推动产品设计面向愉悦状况的最大化,继而形成积极的消费观念。
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[179]卡拉·里格利:澳大利亚布里斯班昆士兰科技大学设计先导型创新领域高级讲师,对本能愉悦修辞及其对产品设计研究的贡献具有独到的见解。凭借她在情感设计方面的学术专长,卡拉目前正在以全新的方法研究设计在商业领域的价值,即创建吸引消费者情感参与的商业模式设计策略,为行业和学界做贡献。
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