1703773567
10Ray Kroc, “Lessons of Leadership, Part 38: Appealing to a Mass Market,”Nation’s Business 56 (July 1968), U.S. Chamber of Commerce.
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1703773569
11Ruth Brandon, Singer and the Sewing Machine: A Capitalist Romance (Philadelphia, 1977); Thomas Dicke, Franchising in America: The Development of a Business Method, 1840–1980 (Chapel Hill, NC: 1992).
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1703773571
12Entrepreneur magazine hosts a compendium of statistics on franchises on its website. See http:// www .entrepreneur .com /franchises /mcdonalds /282570-0.html.
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13Kroc, “Lessons of Leadership.”
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14The International Franchising Association maintains these statistics on its website. See http:// www .franchise .org /slow-steady-growth-to-continue-for-franchise-businesses-in-2013.
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1703773577
15For a representative critique, see Eric Schlosser, Fast Food Nation: The DarkSide of the All-American Meal (New York: 2001).
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1703773579
16Jordan Weissmann, “More Than a Quarter of Fast-Food Workers are Raising a Child,” The Atlantic, August 5, 2013.
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1703773581
17Nelson Lichtenstein, The Retail Revolution: How Wal-Mart Created a Brave New World of Business (New York, 2009).
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1703773583
18Bethany Moreton, To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Cambridge, MA: 2009).
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1703773585
19Bean, Beyond the Broker State.
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1703773587
20Mowery and Rosenberg, Paths of Innovation; Michael Swaine and Paul Freiberger, Fire in the Valley: The Birth and Death of the Personal Computer,3rd ed. (New York: 2014).
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1703773589
21On labor productivity in the 1990s, see Richard Anderson and Kevin Kliesen,“The 1990s Acceleration in Labor Productivity: Causes and Measurement,”Federal Reserve Bank of St. Louis Review (May /June 2006).
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1703773591
22For a historical assessment of the development of the Internet in the context of a century of debates about technological standards and public use, see Andrew Russell, Open Standards and the Digital Age: History, Ideology, and Networks(New York: 2014).
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1703773593
23To mark the significance of Web 2.0,Time magazine chose “You” as the “Person of the Year” for 2006. Lev Grossman, “You — Yes, You — Are TIME’s Person of the Year,” Time, December 25, 2006.
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1703773595
24Jeffrey Frieden, Global Capitalism: Its Fall and Rise in the Twentieth Century(New York, 2006).
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1703773597
25Geoffrey Jones, Multinationals and Global Capitalism: From the Nineteenth to the Twenty-first Centur (Oxford, UK: 2005).
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1703773603
美国商业简史 第十二章
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1703773605
1“End of an Era on Wall Street,” Bloomberg, September 23, 2008.
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1703773607
2Nouriel Roubini and Stephen Mihm, Crisis Economics: A Crash Course in the Future of Finance (New York, 2010).
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1703773609
3Bruce Schulman, The Seventies: The Great Shift in American Culture, Society,and Politics(New York, 2001); Edward Berkowitz,Something Happened: APolitical and Cultural Overview of the Seventies(New York, 2006).
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4Wyatt Wells, Economist in an Uncertain World: Arthur F. Burns and the Federal Reserve, 1970–1975 (New York, 1994).
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1703773613
5Meg Jacobs, Panic at the Pump: The Energy Crisis and the Transformation of American Politics in the 1970s (New York, 2016).
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6Steven Sass, The Promise of Private Pensions: The First Hundred Years (Cambridge, MA: 1997).
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