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我们能收集和处理的数据只是世界上极其微小的一部分。这些信息不过是现实的投影——柏拉图洞穴上的阴影罢了。因为我们无法获得完美的信息，所以做出的预测本身就不可靠。但这也不代表预测就一定是错的，只是永远不能做到完善。这也并未否定大数据的判断，而只是让大数据发挥出了应有的作用。大数据提供的不是最终答案，只是参考答案，为我们提供暂时的帮助，以便等待更好的方法和答案出现。这也提醒我们在使用这个工具的时候，应当怀有谦恭之心，铭记人性之本。
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[1] 改编自亨利·福特的名言——“如果我当年去问顾客他们想要什么，他们肯定会告诉我：“一匹更快的马。”——作者注
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[2] 西方谚语有云：“预测未来最好的办法就是创造未来。”这句话在大数据时代亦应当铭记。在福特时代，任何人都无法从数据中看到汽车将替代马车，福特所创造的是无法预测的全新篇章。——译者注
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大数据时代：生活、工作与思维的大变革 参考文献
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Babbie，Earl.Practice of Social Research，12th ed.2010.
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Backstrom，Lars，Cynthia Dwork，and Jon Kleinberg.“Wherefore Art Thou R3579X? Anonymized Social Networks，Hidden Patterns，and Structural Steganography.”Communications of the ACM，December 2011，pp.133-141.
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Berk，Richard.“The Role of Race in Forecasts of Violent Crime.”Race and Social Problems 1（2009），pp.231-242.
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Brown，Brad，Michael Chui，and James Manyika.“Are You Ready for the Era of ‘Big Data’?”McKinsey Quarterly，October 2011，p.10.
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Brynjolfsson，Erik，Andrew McAfee，Michael Sorell，and Feng Zhu.“Scale Without Mass：Business Process Replication and Industry Dynamics.”HBS working paper，September 2006（http：//www.hbs.edu/research/pdf/07-016.pdf；also http：//hbswk.hbs.edu/item/5532.html）.
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Brynjolfsson，Erik，Lorin Hitt，and Heekyung Kim.“Strength in Numbers：How Does Data-Driven Decisionmaking Affect Firm Performance?”ICIS 2011 Proceedings，Paper 13（http：//aisel.aisnet.org/icis2011/proceedings/economicvalueIS /13；also available at http：//papers.ssrn.com/sol3/papers.cfm?abstract_id=1819486）.
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Byrne，John.The Whiz Kids（Doubleday，1993）.
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