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21. Aaron Smith, “U.S. Smartphone Use in 2015,” Pew Research Center website, April 1,2015, http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/.
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1704200882
22. Anne Freier, “Ad blocker adoption jumped over 34% in 2016,” Mobyaffiliates(blog),June 23, 2016, mobyaffiliates.com/blog/ad-blocker-adoption-jumped-over-34-in-2016/; “Nearly Two in Three Millennials Block Ads,” eMarketer blog, September 21, 2015, emarketer.com/Article/Nearly-Two-Three-Millennials-Block-Ads/1013007.
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1704200884
23. Nathalie Tadena, “Streaming Video Subscriptions Are Now Just as Popular as DVRs,”Wall Street Journalwebsite, Updated June 27, 2016 12:29 p.m. ET, 2016年9月13日查阅，wsj.com/articles/streaming-video-subscriptions-are-now-just-as-popular-as-dvrs-1467032401。
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1704200886
24. Eric Kutcher, Olivia Nottebohm, and Kara Sprague, “Grow Fast or Die Slow,” McKinsey &Company website, April 2104, 2016年9月13日查阅，mckinsey.com/industries/high-tech/ourinsights/grow-fast-or-die-slow。
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25. “73% of CEOs Think Marketers Lack Business Credibility,” Fournaise Marketing Group website, media release, June 15, 2011, 2016年9月13日查阅，fournaisegroup.com/marketers-lackcredibility/。
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1704200890
26. Graham Charlton, “Why are conversion rates so low? [infographic],” Econsultancy(blog),October 18, 2012, 2016年9月13日查阅，econsultancy.com/blog/10914-why-are-conversionrates-so-low-infographic/。
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1704200892
27. quora.com/What-are-some-decisions-taken-by-the-Growth-team-at-Facebook-thathelped-Facebook-reach-500-million-users.
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1704200894
第一章
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1. Carolyn Dewar, Scott Keller, Johanne Lavoie, and Leigh M. Weiss, McKinsey & Company,Organization Practice, “How do I drive effective collaboration to deliver real business impact?”September 2009.
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1704200898
2. Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman, “Communication (and Coordination?) in a Modern, Complex Organization,” Harvard Business School’sWorkingKnowledgeBlog, July 31, 2008.
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3. Ranjay Gulati, “Silo Busting: How to Execute on the Promise of Customer Focus,”Harvard Business Review, May 2007.
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1704200902
4. Ben Horowitz, “Good Product Manager/Bad Product Manager,” Andreessen Horowitz website (no exact date given), a16z.com/2012/06/15/good-product-managerbad-product-manager/.
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5. NoahKagan, “What HAppens After You Get Shot Down by Mark Zuckerberg?” Fast Company, July 24, 2014, fastcompany.com/3033427/hit-the-ground-running/what-hAppens-afteryou-get-shot-down-by-mark -zuckerberg.
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6. Harry McCracken, “Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook,” FastCompany,Long Read/Behind the Brand(blog), November 16, 2015.
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1704200908
7. “Fireside Chat: Defining True Growth—How Do You Find Your North Star Metric,”GrowthHackers, https://growthhackers.com/videos/gh -conference-16-fireside-chat-with-natemoch-vp-product-teams-at -zillow-and-morgan-brown-coo-at-inman-news.
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8. Andrew McInnes, “How Do You Choose the Best Growth Team Model?” Medium, October 19, 2015, medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85 be9#.955lnqbgc.
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1704200912
9. John Egan, “How We Increased Active Pinners with One Simple Trick,” Pinterest Engineering blog, March 18, 2016, engineering.pinterest.com/ blog/how-we-increased-activepinners-one-simple-trick.
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10. Anand Rajaraman, “Goodbye, Kosmix. Hello, @WalmartLabs,” @Walmart-Labs blog,May 3, 2011, walmartlabs.blogspot.com/2011/05/goodbye-kosmix -hello-walmartlabs.html.
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11. Josh Schwarzapel, “How to Start a Growth Team: Lessons learned from starting the Yahoo Growth & Emerging Products Team,” Medium, July 9, 2015. 12.
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12. McInnes, “How Do You Choose the Best Growth Team Model?”.
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1704200920
13. 摩根对乔西·埃尔曼的采访，2016年4月26日。
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14. 摩根对劳伦·谢福尔的采访，2016年3月3日。
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第二章
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1. Alice Z. Cuneo, “Microsoft Changes Its Marketing Tune for Lackluster Zune,” AdvertisingAge, November 5, 2007.
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2. Farhad Manjoo, “The Flop That Saved Microsoft,” Slate, October 26, 2012.
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