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第一章
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1. Carolyn Dewar, Scott Keller, Johanne Lavoie, and Leigh M. Weiss, McKinsey & Company,Organization Practice, “How do I drive effective collaboration to deliver real business impact?”September 2009.
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2. Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman, “Communication (and Coordination?) in a Modern, Complex Organization,” Harvard Business School’sWorkingKnowledgeBlog, July 31, 2008.
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3. Ranjay Gulati, “Silo Busting: How to Execute on the Promise of Customer Focus,”Harvard Business Review, May 2007.
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4. Ben Horowitz, “Good Product Manager/Bad Product Manager,” Andreessen Horowitz website (no exact date given), a16z.com/2012/06/15/good-product-managerbad-product-manager/.
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5. NoahKagan, “What HAppens After You Get Shot Down by Mark Zuckerberg?” Fast Company, July 24, 2014, fastcompany.com/3033427/hit-the-ground-running/what-hAppens-afteryou-get-shot-down-by-mark -zuckerberg.
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6. Harry McCracken, “Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook,” FastCompany,Long Read/Behind the Brand(blog), November 16, 2015.
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7. “Fireside Chat: Defining True Growth—How Do You Find Your North Star Metric,”GrowthHackers, https://growthhackers.com/videos/gh -conference-16-fireside-chat-with-natemoch-vp-product-teams-at -zillow-and-morgan-brown-coo-at-inman-news.
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8. Andrew McInnes, “How Do You Choose the Best Growth Team Model?” Medium, October 19, 2015, medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85 be9#.955lnqbgc.
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9. John Egan, “How We Increased Active Pinners with One Simple Trick,” Pinterest Engineering blog, March 18, 2016, engineering.pinterest.com/ blog/how-we-increased-activepinners-one-simple-trick.
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10. Anand Rajaraman, “Goodbye, Kosmix. Hello, @WalmartLabs,” @Walmart-Labs blog,May 3, 2011, walmartlabs.blogspot.com/2011/05/goodbye-kosmix -hello-walmartlabs.html.
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11. Josh Schwarzapel, “How to Start a Growth Team: Lessons learned from starting the Yahoo Growth & Emerging Products Team,” Medium, July 9, 2015. 12.
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12. McInnes, “How Do You Choose the Best Growth Team Model?”.
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13. 摩根对乔西·埃尔曼的采访，2016年4月26日。
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14. 摩根对劳伦·谢福尔的采访，2016年3月3日。
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第二章
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1. Alice Z. Cuneo, “Microsoft Changes Its Marketing Tune for Lackluster Zune,” AdvertisingAge, November 5, 2007.
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2. Farhad Manjoo, “The Flop That Saved Microsoft,” Slate, October 26, 2012.
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3. Chamath Palihapitiya, “How We Put Facebook on the Path to 1 Billion Users,” 2013年1月9日发布于YouTube, youtube.com/watch?v=raIUQP71SBU;布赖恩对于问题“Yelp是如何获得2500万条评价的，它在起步时采用了什么创新的方法吸引用户”的回答，Quora，2013年7月31日，quora .com/How-did-Yelp-get-its-first-25-million-reviews-What-was-theinnovation-to-attract-users-when-they-started。
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4. Amy Pack, “Is Branch Out a LinkedIn Killer,” CNBC.com, June14, 2012, cnbc.com/id/47736408.
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5. Josh Constine, “How BranchOut Hit the Tipping Point and Grew from 1M to 5.5M Actives in 2 Months,” TechCrunch, March 2, 2012, techcrunch.com/2012/03/02/branchout-growth/; Colleen Taylor, “Branch- Out Hits 25 Million Users, Nabs $25M in Series C Funding,” Tech- Crunch, April 19, 2012, techcrunch.com/2012/04/19/branchout-25-million -users-funding-series-c/.
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6. Marc Drees, “BranchOut Keeps Falling Down, Down,” ERE Media, June 23, 2012,eremedia.com/ere/branchout-keeps-falling-down-down/.
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7. Colleen Taylor, “BranchOut CEO Rick Marini on Building a Company atop Facebook’s‘Shifting Sands’ [TCTV],” TechCrunch, August 10, 2012, techcrunch.com/2012/08/10/branchoutceo-rick-marini-on-building-a -company-atop-facebook-shifting-sands-tctv/.
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8. Ingrid Lunden, “As BranchOut Team Goes to Hearst, 1-Page Buys BranchOut’s Assets for $5.4M in Cash and Shares,” TechCrunch, November 18, 2014, techcrunch.com/2014/11/18/branchout-1-page/.
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9. Growth @ Airbnb, “Driving User Growth at Airbnb,” 2016年4月11日发布于YouTube,youtube.com/watch?v=03mc78lKOwI。
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