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4. Ibid.
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1704201096
5. Growth@ Airbnb, “Driving User Growth at Airbnb, April 11, 2016, retrieved at: https://www.youtube.com/watch?v=03mc78lKOwI.
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1704201098
6. Josh Elman,《三个增长黑客策略》。
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1704201100
7. John Egan, “Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction,” August 12, 2014, retrieved at: https://www.youtube.com/watch?v=NghOllGvv4E.
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1704201102
8. Neil Patel, Talk at Search Engine Journal Summit, slideshare.net/SearchEngineJournal/1neil-patel-final.
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1704201104
9. “How Adobe converted free trial downloads into satisfied customers,” Bunchball(blog)2016, http://www.bunchball.com/customers/adobe.
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1704201106
10. Adam Kleinberg, “Brands That Failed with Gamification,” iMedia, July 25, 2012,imediaconnection.com/articles/ported-articles/red-dot-articles/2012/jul/brands-that-failed-with gamification/.
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1704201108
11. Gabe Zichermann, “Cash is for SAPS,” Gamification(blog), October 18, 2010, http://www.gamification.co/2010/10/18/cash-is-for-saps/.
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1704201110
12. Jen Wieczner,《星巴克卡中的钱比一些银行还要多》，《财富》杂志，2016年6月10日。
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13. BJ Fogg’s Behavior Model, “What Causes Behavior Change?” http://www.behaviormodel.org.
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1704201114
14. Andrew Chen blog, “New Data Shows Up to 60% of Users Opt-Out Of Push Notifications(Guest Post),” http://andrewchen.co/why-people-are-turning-off-push/.
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1704201116
15. John Egan, “Long-term Impact of Badging,” John Egan blog, February 13, 2015, http://jwegan.com/growth-hacking/long-term-impact-badging/.
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1704201118
16. Adam Marchick and Thue Madsen “How to Craft Push Notifications That Users Actually Want to Receive,” Kissmetrics blog, 2016, http://grow.kissmetrics.com/webinar-93.
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1704201120
17. B J Fogg’s Behavior Model ‘Triggers Tell People to ‘Do It Now!’ ” , behaviormodel.org/triggers.html.
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1704201122
18. Kyler Rush, “Optimization at the Obama Campaign: A/B Testing,” Kyler Rush Blog,December, 12, 2012, http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/.
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第七章
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1. 彼得·德鲁克，《管理：任务、责任、实践》，（New York: Routledge, 2012），57。
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2. Fred Reichheld, “Prescription for Cutting Costs,” Bain & Company report (n.d.), bain.com/Images/BB_Prescription_cutting_costs.pdf.
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1704201130
3. 埃伦·韦特（Ellen Huet）, What Really Killed Homejoy? It Couldn’t Hold On to Its Castomers”,《福布斯》，2015年7月23日。
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1704201132
4. Daniel B. Kline, “Amazon Prime Improves Its Customer Retention Rate,”June 1, 2016,fool.com/investing/2016/06/01/amazon-prime-improves-its-customer-retention-rate.aspx.
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5. Jules Maltz and Daniel Barney, “Should Your Startup Go Freemium?”TechCrunch,November 4, 2012, techcrunch.com/2012/11/04/should-your-startup-go-freemium/.
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1704201136
6. Brian Balfour, “Growth Is Good, but Retention Is 4+Ever,” May 10, 2015,retrieved at
:youtube.com/watch?v=ch7aps2h8zQ.
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1704201138
7. Alistair Croll and Benjamin Yoskovitz,Lean Analytics: Use Data to Build aBetter Startup Faster(Sebastopol: O’Reilly Media, Inc., 2013), 73.
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8. 达米什·沙阿（Dharmesh Shah）和摩根·布朗的对话，2016年3月1日。
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9. 鲍尔弗，《增长很好，但留存是永远》。
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