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对于帮助产品经理更有效地履行职责，你有什么建议？
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产品经理这个角色非常复杂，也很难明确给他们什么样的具体建议。我只能给大家提三点思考：
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1.周密规划，表达决心并让大家知道。
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2.全局考虑，积极思考。
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3.建立强大的跨部门和跨组织团队。
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最重要的是，享受你正从事的工作。
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[1] The section on heavyweight product managers was adapted fromKim B.Clark and Takahiro Fujimoto，“The Power of ProductIntegrity，”Harvard Business Review（November–December 1990），pp.107–118；Christopher Power et al.，“Flops，”BusinessWeek，（August 16，1993），pp.76–82；and Jean E.LeGrand，“A Product inNeed of Management，”Bankers Magazine（November–December1992），pp.73–76.While the product managers in the automotiveindustry described in this section were generally part of engineering，most product managers in other industries are in marketing，marketing/sales，or product management departments.
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[2] Clark and Fujimoto，p.108.
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[3] Clark and Fujimoto，p.109.
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[4] Clark and Fujimoto，p.110.
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[5] LeGrand（1992），p.73.
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[6] R.Madhavan，“From Embedded Knowledge to EmbodiedKnowledge：New Product Development as Knowledge Management，”Journal of Marketing（October 1998），pp.1–12.
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[7] Faye Rice，“Secret of Product Testing，”Fortune（November 28，1994），pp.88–95.
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[8] Preston G.Smith and John S.Farnbach，“Avoid Costly 11thhourProject Dilemmas by Preparing for Change，”PDMA Visions（December 2010），pp.24–26.
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产品经理手册（原书第4版） 第9章 制定和实施产品发布方案
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