1704228319
1704228320
1704228321
[2] Kevin Lane Keller,Strategic Brand Management(Prentice-Hall,1998),p.4.
1704228322
1704228323
1704228324
1704228325
[3] http://www.brandchannel.com/education_glossary.asp.
1704228326
1704228327
1704228328
1704228329
[4] Beth Snyder Bulik,“Apple Hires HP Star to Bring StrongerMarketing Punch,”Advertising Age,vol.76,no.8(February 21,2005),p.4.
1704228330
1704228331
1704228332
1704228333
[5] Joseph Weber,“He Really Got Harley Roaring,”BusinessWeek(March 21,2005),p.70.
1704228334
1704228335
1704228336
1704228337
[6] David Rocks and Moon Ihlwan,“Samsung Design,”BusinessWeek(December 6,2004),pp.88–96.
1704228338
1704228339
1704228340
1704228341
[7] Kevin Helliker,“In Natural Foods,a Big Name’s No Big Help,”Wall Street Journal(June 7,2002),pp.B1–B7.
1704228342
1704228343
1704228344
1704228345
[8] “Leaders:Brand New,”Consumer Electronics,(January 15,2005),p.10.
1704228346
1704228347
1704228348
1704228349
[9] Todd Wasserman,“Marketers Extend Kudos to Jeep,Apple,”Brandweek(October 11,2004),p.4.
1704228350
1704228351
1704228352
1704228353
[10] Todd Wasserman,“Marketers Extend Kudos to Jeep,Apple,”Brandweek(October 11,2004),p.4.
1704228354
1704228355
1704228356
1704228357
[11] Steve Butler,“Product Range Brands:A Frequently Overlooked Source of Value in the Chemical Industry,”Chemical Market Reporter(December 9,2002),p.26.
1704228358
1704228359
1704228360
1704228361
[12] Betsy McKay and Suzanne Vranica,“How a Coke Ad Campaign Fell Flat with Viewers,”Wall Street Journal(March 19,2001),pp.B1–B4.
1704228362
1704228364
1704228365
1704228366
第12章 营销策略与产品上市
1704228367
1704228368
请判断对错: 广告、销售和营销是一回事。
[
上一页 ]
[ :1.704228319e+09 ]
[
下一页 ]