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[6] Matthew Stewart,The Management Myth: Debunking Modern Business Philosophy(New York: W. W. Norton & Company, 2010), offers an entertaining description of Taylor’s original experiments.
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[7] Frederick Winslow Taylor,The Principles of Scientific Management(New York and London: Norton, 1911), 26.
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[8] Ola Svenson, “Are We Less Risky and More Skillful Than Our Fellow Drivers?”Acta Psychologic, February 1981, 47(2): 143—148.
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[9] Ulrike Malmendier and Geoffrey Tate, “Does Overconfidence Affect Corporate Investment? CEO Overconfidence Measures Revisited,”European Financial Management11, no. 5 (2005): 649—659.
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[10] Jo Bowman, “A World of Difference: ESOMAR Global Market Research 2012,” September 13, 2012, http://rwconnect.esomar.org/2012/09/13/a-world-of-difference-esomarglobal-market-research-2012/.
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[11] ReD Associates, unpublished research.
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[12] Robert S. Wieder, “Impulse Marketing: How Supermarkets Help Make Us Fat,” CalorieLab, November 2012, http://calorielab.com/news/2012/11/08/impulse-marketing-how-supermarkets-help-make-us-fat/.
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[13] Ian Davis and Elizabeth Stephenson, “Ten Investment Trends for the Future,” McKinsey Quarterly, Q1, January 2006.
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[14] Byron Sharp,How Brands Grow: What Marketers Don’t Know(New York: Oxford University Press, 2010).
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[15] Paco Underhill,Why We Buy: The Science of Shopping(New York: Simon and Schuster: 2007).
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[16] Kevin Hogan,The Science of Influence(New York: Wiley, 2010).
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[17] Nora A. Aufreiter, David Elzinga, and Jonathan W. Gordon, “Better Branding,”McKinsey Quarterly, November 2003, www.mckinsey.com/insights/marketing_sales/better_branding.
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[18] Margaret Webb Pressler, “Low-Carb Fad Fades, and Atkins Is Big Loser,”Washington Post, August 2, 2005, www.washingtonpost.com/wp-dyn/content/article/2005/08/02/AR2005080200276.html.
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