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[30] Charles Sanders Peirce, “The Fixation of Belief,”Popular Science Monthly12 (November 1877): 1—15, www.peirce.org/writings/p107.html.
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04 企业转型：乐高，回到积木
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[1] Information on the LEGO company in this introduction was from LEGO Group, “About Us: Timeline 2000
:—2010,” accessed July 15, 2013, http://aboutus.lego.com/en-us/lego-group/the_lego_history/2000/.
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[2] LEGO Group, “Company Profile: Toy of the Century,” accessed July 15, 2003, http://cache.lego. com/upload/contentTemplating/LEGOAboutUs-PressReleases/otherfiles/download177A5FCDC839AA3548FABB89C53C45 AB.pdf.
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[3] “Lego’s Turnaround: Picking Up the Pieces,”Economist,October 26, 2006.
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[4] Diane Mehta, “Mads Nipper, Executive VP at the LEGO Group, on the Future of the Play Experience,” ReD website, accessed July 17, 2013, www.redassociates.com/conversations/enabling-innovation/mads-nipper-executivevp-at-the-lego-group-on-the-future-of-the-play-experience/.
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05 产品设计：康乐保，小众就是主流
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[1] Coloplast 2009 Annual Report, accessed July 15, 2013, www.coloplast.com/Investor-Relations/Annual-reports/.
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06 企业战略：英特尔与阿迪达斯，视角导向型革新
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[1] Adidas Group company website, accessed July 17, 2013, www.adidas-group.com/en/ourgroup/history/history.aspx.
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07 成为意会者
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[1] Rob Meade, “Samsung Is Still the World’s Number One TV Maker,”Techradar, July 12, 2007, www.techradar.com/news/television/samsung-is-still-the-world-sno-1-tv-maker-167661. See also “Samsung Hits Record High in Global TV Market Share,”What Hi-Fi?, September 12, 2012, www.whathifi.com/news/samsung-hits-record-high-in-global-tv-market-share.
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[2] Isaiah Berlin,The Sense of Reality( New York: Farrar, Straus and Giroux, 1999), 46.
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[3] Ibid.
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