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05 产品设计：康乐保，小众就是主流
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[1] Coloplast 2009 Annual Report, accessed July 15, 2013, www.coloplast.com/Investor-Relations/Annual-reports/.
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06 企业战略：英特尔与阿迪达斯，视角导向型革新
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[1] Adidas Group company website, accessed July 17, 2013, www.adidas-group.com/en/ourgroup/history/history.aspx.
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07 成为意会者
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[1] Rob Meade, “Samsung Is Still the World’s Number One TV Maker,”Techradar, July 12, 2007, www.techradar.com/news/television/samsung-is-still-the-world-sno-1-tv-maker-167661. See also “Samsung Hits Record High in Global TV Market Share,”What Hi-Fi?, September 12, 2012, www.whathifi.com/news/samsung-hits-record-high-in-global-tv-market-share.
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[2] Isaiah Berlin,The Sense of Reality( New York: Farrar, Straus and Giroux, 1999), 46.
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[3] Ibid.
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[4] Ibid.
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[5] Ibid.
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[6] Ibid.
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[7] Martin Heidegger,Being and Time(New York: Harper Perennial Modern Classics, 2008), 225—228.
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[8] Ingvad Kamprad, “Testament of a Furniture Dealer: A Little IKEA Dictionary,” Inter IKEA Systems B.V., 2007, 15, accessed July 17, 2013, www.emu.dk/erhverv/merkantil caseeksamen/doc/ikea/english_testament_2007.pdf.
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[9] “Lionel Messi Interview,”World Soccer, January 2013, www.worldsoccer.com/features/lionel-messi-interview-part-two#UZbV7vM53JpShXaX.99.
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