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2. Unpublished study by Zakary Tormala. For more information: http://www.cmo.com/articles/2014/9/3/whiteboard_beats_pow.html.
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3. Kensinger, E.A., & Schachter, D.L. (2008). Memory and emotion. In M. Lewis,J.M. Haviland-Jones, & L. Feldman Barrett (Eds.), Handbook of Emotions, 3rd ed.New York: Guilford Press.
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4. McNeil, B.J., Pauker, S.G., Sox, H.C., Jr., & Tversky, A. (1982). On the elicitation of preferences for alternative therapies. New England Journal ofMedicine, 306(21),1259–1262.
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5. Kensinger, E.A. (2009). Remembering the details: Effects of emotion.Emotion Review, 1(2), 99–113.
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6. Berger, J., & Milkman, K.L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205.
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7. Mitchell, J.P., Macrae, C. N., & Banaji, M.R. (2004). Encoding- specific effects o social cognition on the neural correlates of subsequent memory. Journal ofNeuroscience, 24(21), 4912–4917.
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8. Small, D.A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness
:The impact of deliberative thought on donations to identifiable and statistical vtims. Organizational Behavior and Human Decision Processes, 102(2), 143–153.
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9. McKinsey & Company Internal Communications Team (2014) McKinsey News Update. Internal report, May.
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10. This is a great academic overview of various types of processing fluency: Alte A.L., & Oppenheimer, D.M. (2009). Uniting the tribes of fluency to form a metcognitive nation. Personality and Social Psychology Review, 13(3), 219–235.
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11. Alter, A.L., & Oppenheimer, D.M. (2006). Predicting short-term stock fluctutions by using processing fluency.Proceedings of the National Academy of Sciences USA, 103(24), 9369–9372.
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12. McGlone, M.S., & Tofighbakhsh, J. (2000). Birds of a feather flock conjointly (?)Rhyme as reason in aphorisms. Psychological Science, 11(5), 424–428.
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13. Begg, I.M., Anas, A., & Farinacci, S. (1992). Dissociation of processes in belief
:Source recollection, statement familiarity, and the illusion of truth. Journal of Experimental Psychology: General, 121, 446–458.
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14. For effects of easier visual layout: Reber, R., Winkielman, P., & Schwarz, N (1998). Effects of perceptual fluency on affective judgmentPsychological Science, 9(1), 45–48. For effects of simpler language: Oppenheimer, D.M. (2006). Consquences of erudite vernacular utilized irrespective of necessity: Problems with using long words needlessly. Applied Cognitive Psychology, 20(2), 139–156.
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15. Binder, J.R., Westbury, C.F., McKiernan, K.A., Possing, E.T., & Medler, D.A.(2005). Distinct brain systems for processing concrete and abstract concepts. Journal of Cognitive Neuroscience, 17(6), 905–917.
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16. Behavioural Insights Team (2011). Annual Update 2010–11. Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/60537/Behaviour Change- Insight-Team-Annual-Update_acc.pdf.
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17. Camerer, C., Loewenstein, G., & Weber, M. (1989). The curse of knowledge i economic settings: An experimental analysis. Journal of Political Economy, 97(5),1232–1254.
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18. Keysar, B., & Henly, A.S. (2002). Speakers’ overestimation of their effectiveness.Psychological Science, 13(3), 207–212.
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第十五章 聪明地借助一切资源，做好你要做的事
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1. Langer, E.J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibl thoughtful action: The role of “placebic” information in interpersonal interaction Journal ofPersonality and Social Psychology, 36(6), 635–642.
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2. Thaler, R.H., & Sunstein, C.R. (2009).Nudge: Improving Decisions About Health, Wealth, and Happiness, 2nd ed. New York: Penguin.
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3. Johnson, E.J., & Goldstein, D. (2003). Do defaults save lives? Science, 302(5649),1338–1339.
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4. Rozin, P., Scott, S., Dingley, M., Urbanek, J.K., Jiang, H., & Kaltenbach, M.(2011). Nudge to nobesity I: Minor changes in accessibility decrease food intake.Judgment and Decision Making, 6(4), 323–332.
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5. Strack, F., & Mussweiler, T. (1997). Explaining the enigmatic anchoring effect Mechanisms of selective accessibility. Journal ofPersonality and Social Psychology,73(3), 437–446.
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6. Ames, D.R., & Mason, M.F. (2015). Tandem anchoring: Informational and politeness effects of range offers in social exchangeJournal of Personality and Social Psychology, 108(2), 254–274.
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