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最后,本文发现在裸照事件报道中,出现一些混乱的情况。一个主要的原因是,原来应放在娱乐版的消息,被移送到本地新闻版甚至是要闻版。每个版面有其相对独立的运作逻辑和方式,当版面之间的界限被打破或模糊化,记者发现他们不知如何处理新闻。读者也不知如何接受这些新闻讯息,不知道应期望收到什么。科技发展一日千里,互联网威力惊人,令打破及模糊界限变得平常。这对新闻工作者和报道的方法有深远的影响,也是媒介批评研究的一个新方向。
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大众传播与媒介批评(首届两岸三地媒介批评学术研讨会论文集) [
:1704863524]
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Localizing a Global Amusement Park
:Hong Kong’s Disneyland
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Anthony Fung(冯应谦)[2]
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Disney as the American Way of Life
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In an age of triumphs of global media,how transnational media corporations through its commodity,cultural products or entertainment parks disseminates and promotes their“global”cultural values beyond national boundaries and how the homogenizing power over ideas,culture and commerce that affects,erases,distorts or allies with local values are intriguing academic concerns(Bagdikian,1989;Gershon,1997).Among all global corporations,perhaps no company ever in Hong Kong has conveyed more powerfully the image of a conquering cultural army than Walt Disney.Disney’s expansion into Hong Kong is a typical example of a core-based multinational organization entering a“semiperipheral area”(McPhail,2002
:62).
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Inherent in Disney are values and meanings roughly embody individualism,optimism,fantasy,magic and imagination in the domain of love,friendship,family and nation.Unlike other popular global brands in Hong Kong,for example McDonald,Coca Cola and Pepsis which usually conveyed a relatively simple core value along with the symbolic American way of life,Disney with its wide range of films,televisions,and its merchandise“usher in”the Chinese societies complicated sets of values,morality and imaginations.The American-based Disney does not impose the value on the rest of the world directly,but through a gradual and natural way to fit with the local culture.With the strategy“Catch them when they are young”,Disney starts such“inoculation”when the target audiences are still in their childhood and adolescence.In Hong Kong,the effect is particularly prevalent in that the circulation and import of“Disney values”are naturalized and internalized in children’s mind.Since their childhood,they are exposed both to the same version of American images and also the Hong Kong-Chinese-artists-dubbed versions of Disney cartoons on television and cinemas.Disney products were also available in Disney retail shops(relocated inside Disneyland after the latter is open).Non-licensed Disney characters,Winnie the Pool,Mickey Mouse and Incredible Hulk are popular icons on all sorts of daily and child products-including towels,notebooks,kitchen utensils,water bottles,stationeries,to name a few-sold in hawkers,gift stalls and sometimes wet markets.Among all,the classic icon is a co-presence of the pirated images of six princesses of Disney,namely,Jasmine,Cinderella,Sleeping Beauty,Snow White,Ariel and Belle,a popular collage that is not available in authentic Disney stores(authors’own observations).
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