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Micky Lee and Anthony Fung（2007）,Disney
:The Cultural Nexus of Globalizing China,Annual Conference,International Association of Mass Communications Research（IMACR）,Paris,France,23-25,July.
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Chan,J.M.（2002）,Disneyfying and Globalizing the Chinese Legend Mulan
:A Study of Transculturation,in Chan,J.M and McIntyre B.T（eds.）,In Search of Boundaries
:Communication,Nation-states and Cultural Identities,Westport,CT
:Ablex Publishing,pp.225-248.
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Chan,J.M.and Ma,E.（2002）,Transculturating Modernity
:A Reinterpretation of Cultural Globalization,in Chan,J.M and McIntyre B.T（eds.）,In Search of Boundaries
:Communication,Nation-states and Cultural Identities,Westport,CT
:Ablex Publishing,pp.3-18.
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Chinareview.com（2007,August 21）,Hong Kong’s Disneyland Pushes student Discount,http://www.chinareviewnews.com/doc/1004/3/3/5/100433534.html?coluid=21&kindid=272&docid=100433534&mdate=0911123624,Last Accessed on September 22,2008.
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Dorfman,A.and Mattelart,A.（1975）,How to Read Donald Duck
:Imperialist Ideology in the Disney Comics,New York
:International General.
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Gerhson,R.A.（1997）,The Transnational Media Corporation,Mahwah,NJ
:Lawrence Erlbaum Associates,Inc..
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Ip,Yam Chong and Sze Pang Cheung（1999）,Disney is not a Paradise,Hong Kong
:Step Forward Multimedia.
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Liebes,T.and Katz,E.（1990）,The Export of Meaning
:Cross-cultural Readings of Dallas,New York,Hong Kong
:Oxford University Press
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1704867058
Morley,D.（1980）,The Nationwide Audience
:Structure and Decoding,London
:British Film Institute.
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Morley,D.and Robins,K.（1995）,Spaces of Identity
:Global Media,Electronic Landscapes and Cultural Boundaries,London
:Routledge.
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Tomlinson,J.（1991）,Cultural Imperialism
:A Critical Introduction,London
:Pinter Publishers.
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Wasko,Janet,Mark Phillips and Elieen R.Meehan（2006）,Dazzled by Disney?The Global Disney Audiences Project,London
:Leicester University Press.
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Winseck,Dwayne and Mike Pike（2007）,Communication and Empire
:Media,Markets,and Global Communication 1860—1930,Durham,NC
:Duke University Press.
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[1] 苏钥机，香港中文大学新闻与传播学院教授、院长。
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[2] Anthony Fung（冯应谦），香港中文大学新闻与传播学院副教授。
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大众传播与媒介批评（首届两岸三地媒介批评学术研讨会论文集） [
:1704863525]
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大众传播与媒介批评（首届两岸三地媒介批评学术研讨会论文集） 媒介批评实践：宏观观照
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1704867082
大众传播与媒介批评（首届两岸三地媒介批评学术研讨会论文集） [
:1704863526]
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媒体科学论述中的专家和非专家：从“批判性论述分析”看消息来源选择和消息来源论述再现
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1704867085
黄玲媚 李秀珠[1]
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一、研究动机和目的
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“平衡报道”（balanced reporting）是新闻学专业的重要规范，它和公正、中立和客观都是让新闻工作人员可以扮演好“守门人”或“中间人”角色的核心价值；而新闻工作人员体现“平衡报道”的方法便是让持对立立场或观点的新闻事件相关人士，都成为新闻报道中的消息来源，并且各方论点在新闻内容中都获得大约等比例的报道。“平衡报道”对于科学新闻之报道尤其重要，因为即使是受过科学报道专业训练的新闻工作人员在面对突发性科学新闻事件时，往往也没有足够的时间或专业知识来判断特定消息来源所提供的信息之正确性，此时援引各方看法除了可以确保新闻报道内容之公平、中立和客观外，同时还能够充当效度检核以提高新闻报道内容之正确性。尤其是报道高度争议性事件之新闻工作者，更应该避免“煽色腥主义”，同时力求公平、精确，亦即透过慎选新闻来源来达成平衡报道（Fico & Soffin,1995）。
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