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10.2 14 防御战略 [:1704351380]
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10.3 15 攻击行业龙头企业 [:1704351818]
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Cover
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竞争优势 竞争优势
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[美] 迈克尔·波特 著
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陈丽芳 译
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中信出版社
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竞争优势 [:1704346490]
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竞争优势 图书在版编目（CIP）数据
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竞争优势 /（美）波特著：陈丽芳译. —北京：中信出版社，2014.6
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书名原文：Competitive Advantage: Creating and Sustaining Superior Performance
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ISBN 978–7–5086–4347–2
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I. 竞… II. ①波… ②陈… III. 企业竞争－研究 IV. F270
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中国版本图书馆CIP数据核字（2014）第271467号
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Competitive Advantage: Creating and Sustaining Superior Performance Original English language edition copyright © 1985 by Michael E.
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Porter Introduction copyright © 1998 by Michael E. Porter All Rights Reserved.
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Published by arrangement with the original publisher, FREE PRESS, a division of Simon & Schuster, Inc.
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Simplified Chinese translation copyright © 2014 by China CITIC Press
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本书仅限中国大陆地区发行销售
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竞争优势
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著者：[美] 迈克尔·波特
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译者：陈丽芳
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策划推广：中信出版社（China CITIC Press）
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出版发行：中信出版集团股份有限公司（北京市朝阳区惠新东街甲4号富盛大厦2座 邮编100029）（CITIC Publishing Group）