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本章小结
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· 当今有别于以往任何时代，技术的重大进步使得信息蓬勃发展，选择日益繁多，知识趋向爆炸。面对这种如雪崩般袭来的变化和选择，我们不得不进行调整，我们做决定的方式出现了一个根本性的变化。虽然我们在任何情况下都希望做出周到的决定，但当代生活变化多端，节奏又快，常常逼得我们没有条件对正反两方面的相关信息进行详尽分析。无奈之下，我们越来越多地采用另一种决策方法，一种便捷的方法，只根据基本可靠的单一信息做出决定。因此，在本书中，我们讨论了最可靠也最为人所接受的此类单一顺从触发因素：互惠、喜好、社会认同、权威、稀缺、承诺与一致、联盟。
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· 由于我们当今社会的认知过载倾向日益严峻，抄捷径下决定的做法也随之普遍化。说服专业人士只要在提要求时加入一两个影响力触发因素，就很可能成功实现他们的目的。从业者使用这些触发因素，不一定是在利用我们。只有当触发因素不是环境中自然蕴含的特征，而是从业者捏造出来的时，才意味着赤裸裸的剥削。为了维护快捷反应的有益特质，必须采用各种恰当的方式来反抗这种弄虚作假。
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影响力（全新升级版） 参考文献
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