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11. Michael Carney，“Brian Chesky: I lived on Cap’n McCain’s and Obama O’s got Airbnb out of debt,” 2013年1月10日，Pando(blog)，2016年9月13日查阅，https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-Airbnb-out-of-debt/；Andrew Chen, “Growth Hacker is the new VP Marketing”；Dave Gooden, “How Airbnb Became a Billion Dollar Company,” Dave Gooden(blog)，2011年6月31日，2016年9月13日查阅，http://davegooden.com/2011/05/how-Airbnb-became-a-billion-dollar-company/。
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1704200862
12. Matthew S. Olson, Derek van Bever and Seth Verry, “When Growth Stalls,” HarvardBusiness Review, March, 2008.
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13. Atif Awan “Lessons Learned from Growing LinkedIn to 400m Members,”GrowthHackers.com video of talk, February 18, 2016, https://growthhackers.com/videos/ghconference-16-aatif-awan-head-of-growth-linkedin-lessons-learned-from-growing-linkedin-to400m-members.
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14. Amir Efrati, “The People Who Matter at Uber,” The Information(blog), August 30, 2016,https://www.theinformation.com/the-people-who-matter-at-Uber.
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15. 通用电气《2013年年度报告》，第6页。
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16. Michael Porter and James E. Heppelman, “How Smart, Connected Products Are Transforming Companies,” Harvard Business Review, October 2015.
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1704200872
17. Fred Lambert, “Tesla Is Building a New Growth Team ‘From Scratch’ Ahead of the Model 3 Launch, Hires from Facebook and Uber”,Eletrek(blog), May 9, 2016, electrek.co/2016/05/09/tesla-growth-team-model-3 -launch-hires-facebook-Uber/.
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18. http://original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-83779e54bc65d8e9.
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19. 作者的采访，2016年2月17日。
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20. “Internet Users by Country (2016),” Internet Lives Stats website, 2016年9月13日查阅，http://www.internetlivestats.com/internet-users-by-country/。
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21. Aaron Smith, “U.S. Smartphone Use in 2015,” Pew Research Center website, April 1,2015, http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/.
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1704200882
22. Anne Freier, “Ad blocker adoption jumped over 34% in 2016,” Mobyaffiliates(blog),June 23, 2016, mobyaffiliates.com/blog/ad-blocker-adoption-jumped-over-34-in-2016/; “Nearly Two in Three Millennials Block Ads,” eMarketer blog, September 21, 2015, emarketer.com/Article/Nearly-Two-Three-Millennials-Block-Ads/1013007.
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1704200884
23. Nathalie Tadena, “Streaming Video Subscriptions Are Now Just as Popular as DVRs,”Wall Street Journalwebsite, Updated June 27, 2016 12:29 p.m. ET, 2016年9月13日查阅，wsj.com/articles/streaming-video-subscriptions-are-now-just-as-popular-as-dvrs-1467032401。
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1704200886
24. Eric Kutcher, Olivia Nottebohm, and Kara Sprague, “Grow Fast or Die Slow,” McKinsey &Company website, April 2104, 2016年9月13日查阅，mckinsey.com/industries/high-tech/ourinsights/grow-fast-or-die-slow。
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1704200888
25. “73% of CEOs Think Marketers Lack Business Credibility,” Fournaise Marketing Group website, media release, June 15, 2011, 2016年9月13日查阅，fournaisegroup.com/marketers-lackcredibility/。
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1704200890
26. Graham Charlton, “Why are conversion rates so low? [infographic],” Econsultancy(blog),October 18, 2012, 2016年9月13日查阅，econsultancy.com/blog/10914-why-are-conversionrates-so-low-infographic/。
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1704200892
27. quora.com/What-are-some-decisions-taken-by-the-Growth-team-at-Facebook-thathelped-Facebook-reach-500-million-users.
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1704200894
第一章
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1. Carolyn Dewar, Scott Keller, Johanne Lavoie, and Leigh M. Weiss, McKinsey & Company,Organization Practice, “How do I drive effective collaboration to deliver real business impact?”September 2009.
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1704200898
2. Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman, “Communication (and Coordination?) in a Modern, Complex Organization,” Harvard Business School’sWorkingKnowledgeBlog, July 31, 2008.
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1704200900
3. Ranjay Gulati, “Silo Busting: How to Execute on the Promise of Customer Focus,”Harvard Business Review, May 2007.
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1704200902
4. Ben Horowitz, “Good Product Manager/Bad Product Manager,” Andreessen Horowitz website (no exact date given), a16z.com/2012/06/15/good-product-managerbad-product-manager/.
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5. NoahKagan, “What HAppens After You Get Shot Down by Mark Zuckerberg?” Fast Company, July 24, 2014, fastcompany.com/3033427/hit-the-ground-running/what-hAppens-afteryou-get-shot-down-by-mark -zuckerberg.
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6. Harry McCracken, “Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook,” FastCompany,Long Read/Behind the Brand(blog), November 16, 2015.
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1704200908
7. “Fireside Chat: Defining True Growth—How Do You Find Your North Star Metric,”GrowthHackers, https://growthhackers.com/videos/gh -conference-16-fireside-chat-with-natemoch-vp-product-teams-at -zillow-and-morgan-brown-coo-at-inman-news.
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