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8. Andrew McInnes, “How Do You Choose the Best Growth Team Model?” Medium, October 19, 2015, medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85 be9#.955lnqbgc.
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1704200912
9. John Egan, “How We Increased Active Pinners with One Simple Trick,” Pinterest Engineering blog, March 18, 2016, engineering.pinterest.com/ blog/how-we-increased-activepinners-one-simple-trick.
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10. Anand Rajaraman, “Goodbye, Kosmix. Hello, @WalmartLabs,” @Walmart-Labs blog,May 3, 2011, walmartlabs.blogspot.com/2011/05/goodbye-kosmix -hello-walmartlabs.html.
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11. Josh Schwarzapel, “How to Start a Growth Team: Lessons learned from starting the Yahoo Growth & Emerging Products Team,” Medium, July 9, 2015. 12.
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12. McInnes, “How Do You Choose the Best Growth Team Model?”.
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13. 摩根对乔西·埃尔曼的采访，2016年4月26日。
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14. 摩根对劳伦·谢福尔的采访，2016年3月3日。
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第二章
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1. Alice Z. Cuneo, “Microsoft Changes Its Marketing Tune for Lackluster Zune,” AdvertisingAge, November 5, 2007.
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2. Farhad Manjoo, “The Flop That Saved Microsoft,” Slate, October 26, 2012.
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3. Chamath Palihapitiya, “How We Put Facebook on the Path to 1 Billion Users,” 2013年1月9日发布于YouTube, youtube.com/watch?v=raIUQP71SBU;布赖恩对于问题“Yelp是如何获得2500万条评价的，它在起步时采用了什么创新的方法吸引用户”的回答，Quora，2013年7月31日，quora .com/How-did-Yelp-get-its-first-25-million-reviews-What-was-theinnovation-to-attract-users-when-they-started。
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4. Amy Pack, “Is Branch Out a LinkedIn Killer,” CNBC.com, June14, 2012, cnbc.com/id/47736408.
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5. Josh Constine, “How BranchOut Hit the Tipping Point and Grew from 1M to 5.5M Actives in 2 Months,” TechCrunch, March 2, 2012, techcrunch.com/2012/03/02/branchout-growth/; Colleen Taylor, “Branch- Out Hits 25 Million Users, Nabs $25M in Series C Funding,” Tech- Crunch, April 19, 2012, techcrunch.com/2012/04/19/branchout-25-million -users-funding-series-c/.
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6. Marc Drees, “BranchOut Keeps Falling Down, Down,” ERE Media, June 23, 2012,eremedia.com/ere/branchout-keeps-falling-down-down/.
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7. Colleen Taylor, “BranchOut CEO Rick Marini on Building a Company atop Facebook’s‘Shifting Sands’ [TCTV],” TechCrunch, August 10, 2012, techcrunch.com/2012/08/10/branchoutceo-rick-marini-on-building-a -company-atop-facebook-shifting-sands-tctv/.
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8. Ingrid Lunden, “As BranchOut Team Goes to Hearst, 1-Page Buys BranchOut’s Assets for $5.4M in Cash and Shares,” TechCrunch, November 18, 2014, techcrunch.com/2014/11/18/branchout-1-page/.
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9. Growth @ Airbnb, “Driving User Growth at Airbnb,” 2016年4月11日发布于YouTube,youtube.com/watch?v=03mc78lKOwI。
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10. Newsweek Staff, “My Big Break: Yelp’s Jeremy Stoppelman,” Newsweek,October 21,2009, newsweek.com/my-big-break-yelps-jeremy-stoppelman -81133; Erick Schonfeld, “Citysearch Recasts Itself as CityGrid Media,” TechCrunch, June 2, 2010, techcrunch.com/2010/06/02/citysearchrecasts -itself-as-citygrid-media.
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11. JP Mangalindan, “The Trials of Uber,” Fortune,February 2, 2012, tech.fortune.cnn.com/2012/02/02/the-trials-of-uber/.
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12. Andrew Chen, “New Data Shows Losing 80% of Mobile Users Is Normal, and Why the Best Apps Do Better,” Andrew Chen blog (n.d.), andrewchen.co/new-data-shows-why-losing-80of-your-mobile-users-is -normal-and-that-the-best-Apps-do-much-better/.
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13. Downloadable Library of SaaS Resources, Pacific Crest Securities, pacific -crest.com/saas-survey-file-vault/.
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14. Lisa Jennings, “Study: Restaurants Improve Customer Retention Rates,” Nation’sRestaurant News,June 8, 2012.
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15. Tony Boobier, “Keeping the Customer Satisfied: The Dynamics of Cus- tomer Defection,and the Changing Role of the Loss Adjuster,” CILA report, July 2013.
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16. Ash Maurya, “The Achilles Heel of Customer Development,” Lean Stack, August 2009,leanstack.com/customer-development-getting-started/.
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17. Danielle Maveal,对Quora上的问题“Etsy在起步时是如何获得第一批独立卖家的”的回答，August 21, 2014, quora.com/How-did-Etsy-get-its-first-batch-of-independent-sellers-when-itstarted。
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