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13. Downloadable Library of SaaS Resources, Pacific Crest Securities, pacific -crest.com/saas-survey-file-vault/.
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1704200952
14. Lisa Jennings, “Study: Restaurants Improve Customer Retention Rates,” Nation’sRestaurant News,June 8, 2012.
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1704200954
15. Tony Boobier, “Keeping the Customer Satisfied: The Dynamics of Cus- tomer Defection,and the Changing Role of the Loss Adjuster,” CILA report, July 2013.
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1704200956
16. Ash Maurya, “The Achilles Heel of Customer Development,” Lean Stack, August 2009,leanstack.com/customer-development-getting-started/.
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1704200958
17. Danielle Maveal,对Quora上的问题“Etsy在起步时是如何获得第一批独立卖家的”的回答，August 21, 2014, quora.com/How-did-Etsy-get-its-first-batch-of-independent-sellers-when-itstarted。
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18. Etsy registration statement, sec.gov/Archives/edgar/data/1370637/00011 9312515077045/d806992ds1.htm.
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19. Ibid.
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20. Bryan Hackett, “Tinder’s First Year User Growth Strategy,” Parantap Research &Strategy blog, March 3, 2015.
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21. Ibid.
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22. Issie Lapowsky, “How Tinder Is Winning the Mobile Dating Wars,” Inc.,May 23, 2013.
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23. Jackson,PayPal Wars,35–40.
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24. Margaret Kane, “eBay Picks Up PayPal for $1.5 Billion,” CNET, August 18, 2002, cnet.com/news/ebay-picks-up-paypal-for-1-5-billion/.
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1704200974
25. Josh Muccio, “Brian Balfour of HubSpot—The Minimum Viable Test and How to Grow Your Startup,” Dailyhunt, April 27, 2015, dailyhunt.thepitch.fm/hubspot.
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1704200976
26. “How to Increase Signups by 200%,” Treehouse blog, July 21, 2009, blog.teamtreehouse.com/how-to-increase-sign-ups-by-200-percent.
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1704200978
27. David Carr, “Giving Viewers What They Want,” New York Times,Feb- ruary 24, 2013,nytimes.com/2013/02/25/business/media/for-house-of-cards-using-big-data-to-guarantee-itspopularity.html?_r=0.
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28. Robert J. Moore, “Applying the Lessons of ‘Moneyball’ and ‘Golden Motions’ to Your Business,” Boss(blog atNew York Times), boss.blogs.nytimes.com/2014/06/10/Applying-thelessons-of-moneyball-and-golden-motions-to-your-business/.
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1704200982
29. Keith Sawyer,Zig Zag: The Surprising Path to Greater Creativity(JosseyBass, 2013),22–3.
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1704200984
30. Simone Baribeau, “The Pinterest Pivot,” Fast Company,October 23, 2012, fastcompany.com/3001984/pinterest-pivot.
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1704200986
31. Leah Goldman and Alyson Shontell, “Groupon’s Billion-Dollar Pivot: The Incredible Story of How Utter Failure Morphed Into Fortunes,” Business Insider,March 4, 2011, http://www.businessinsider.com/groupon -pivot-2011-3?op=1.
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1704200988
32. Jawed Karim, University of Illinois commencement address, May 13, 2007, https://youtu.be/24yglUYbKXE.
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33. David Skok, “SaaS Metrics 2.0—A Guide to Measuring and Improving What Matters,”For Entrepreneurs from David Skok(blog) (n.d.), forentrepreneurs.com/saas-metrics-2/.
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第三章
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1. Sarah Perez, “Everpix: All Your Photos, Automatically Organized and Accessible from Anywhere,” TechCrunch, September 12, 2011, techcrunch.com/2011/09/12/everpix-all-yourphotos-automatically-organized-and -accessible-from-anywhere/.
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2. “The Truth About Conversion Ratios for Downloadable Software,” Successful Software(blog) (n.d.), successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software.
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3. Casey Newton, “Out of the Picture: Why the World’s Best Photo Startup Is Going Out of Business,” The Verge, November 5, 2013, theverge.com/2013/11/5/5039216/everpix-life-anddeath-inside-the-worlds-best-photo-startup.
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