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4. Andy Johns, “Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront,” First Round Review(blog) (n.d.), firstround.com/review/indispensable-growthframeworks-from-my -years-at-facebook-twitter-and-wealthfront/.
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5. Ibid.
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6. Ibid.
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7. Elman, “3 Growth Hacks.”
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8. Alex Schultz, “Lecture 6: Growth,” How to Start a Startup(blog), startupclass.samaltman.com/courses/lec06/.
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9. Palihapitiya, “Facebook on the Path to 1 Billion Users.”
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10. Jordan Crook and Anna Escher, “A Brief History of Airbnb,” slideshow at TechCrunch(n.d.), techcrunch.com/gallery/a-brief-history-of-Airbnb/; “How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business,” First Round Review(n.d.), firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollarbusiness/.
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11. Austin Carr, “19: Airbnb,” Fast Company’s Most Innovative Companies 2012, February 7,2012, fastcompany.com/3017358/most-innovative-companies-2012/19Airbnb.
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12. Schultz, “Lecture 6: Growth.”
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13. Jack Dorsey,“Instrument Everything,” eCorner (Stanford University), February 9, 2011,ecorner.stanford.edu/videos/2643/Instrument-Everything.
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14. Alex Schultz and Naomi Gleit, Facebook F8, “Ready to Grow” Breakout Session,April 21, 2010, original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-83779e54bc65d8e9.
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15. Rob Sobers, “$9 Marketing Stack: A Step-by-Step Guide,” Rob Sobers blog (n.d.),robsobers.com/9-dollar-marketing-stack-step-by-step-setup -guide/.
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16. Willix Halim, “Create a Full Company Growth Culture,” GrowthHackers Conference,February 18, 2016, https://growthhackers.com/videos/ gh-conference-16-william-halim-svpgrowth-freelancer-create-a-full -company-growth-culture.
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17. Avinash Kaushik, “The Difference Between Web Reporting and Web Analysis,” Occam’sRazor(Avinash Kaushik’s blog) (n.d.), kaushik.net/avinash/difference-web-reporting-webanalysis/.
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18. John Egan,“The 27 Metrics in Pinterest’s Internal Growth Dashboard,” John Egan blog,January 22, 2015, jwegan.com/growth-hacking/27-metrics-pinterests-internal-growth-dashboard/.
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19. Josh Elman, “3 Growth Hacks,” https://www.youtube.com/watch?v=AaMqCWOfA1o.
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第四章
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1. Associated Press, “College Football Games Are Getting Longer; Are They Too Long?”OregonLive(blog at theOregonian), December 26, 2014, oregonlive.com/collegefootball/index.ssf/2014/12/college_football_games_are_get.html; Phil Steele, “Offensive Plays per Game/Pace,”Phil Steele blog, January 14, 2016, philsteele.com/blogs/2016/JAN16/ DBJan14.html.
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2. Frederick F. Reichheld and Phil Schefter,“The Economics of E-loyalty,” Harvard Business School archives, July 10, 2000, hbswk.hbs.edu/archive/1590.html.
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3. Bryan Eisenberg, “3 Steps to Better Prioritization and Faster Execution,” Bryan Eisenberg website, December 3, 2010, bryaneisenberg.com/3-steps-to-better-prioritization-and-fasterexecution/.
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4. “PIEF ramework,” WiderFunnel blog, August 28, 2015, widerfunnel.com/ case-studies/telestream-case-study/pie_2015_v1/.
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5. Lars Lofgren, “My 7 Rules for A/B Testing That Triple Conversion Rates,” Lars Lofgren blog (n.d.), larslofgren.com/growth/7-rules-for-ab-testing.
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第五章
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1. Ginny Marvin, “US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high,” MarketingLand blog, April 21, 2016, http://marketingland.com/us-digital-adrevenues-60-billion-2015-iab-174043.
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2. “Slowing Growth Ahead for Worldwide Internet Audience,” eMarketer blog, June 7, 2016, http://www.emarketer.com/Article/Slowing-Growth-Ahead-Worldwide-Internet-Audience/1014045.
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