1704200980
28. Robert J. Moore, “Applying the Lessons of ‘Moneyball’ and ‘Golden Motions’ to Your Business,” Boss(blog atNew York Times), boss.blogs.nytimes.com/2014/06/10/Applying-thelessons-of-moneyball-and-golden-motions-to-your-business/.
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1704200982
29. Keith Sawyer,Zig Zag: The Surprising Path to Greater Creativity(JosseyBass, 2013),22–3.
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1704200984
30. Simone Baribeau, “The Pinterest Pivot,” Fast Company,October 23, 2012, fastcompany.com/3001984/pinterest-pivot.
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1704200986
31. Leah Goldman and Alyson Shontell, “Groupon’s Billion-Dollar Pivot: The Incredible Story of How Utter Failure Morphed Into Fortunes,” Business Insider,March 4, 2011, http://www.businessinsider.com/groupon -pivot-2011-3?op=1.
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1704200988
32. Jawed Karim, University of Illinois commencement address, May 13, 2007, https://youtu.be/24yglUYbKXE.
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1704200990
33. David Skok, “SaaS Metrics 2.0—A Guide to Measuring and Improving What Matters,”For Entrepreneurs from David Skok(blog) (n.d.), forentrepreneurs.com/saas-metrics-2/.
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第三章
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1704200994
1. Sarah Perez, “Everpix: All Your Photos, Automatically Organized and Accessible from Anywhere,” TechCrunch, September 12, 2011, techcrunch.com/2011/09/12/everpix-all-yourphotos-automatically-organized-and -accessible-from-anywhere/.
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1704200996
2. “The Truth About Conversion Ratios for Downloadable Software,” Successful Software(blog) (n.d.), successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software.
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1704200998
3. Casey Newton, “Out of the Picture: Why the World’s Best Photo Startup Is Going Out of Business,” The Verge, November 5, 2013, theverge.com/2013/11/5/5039216/everpix-life-anddeath-inside-the-worlds-best-photo-startup.
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1704201000
4. Andy Johns, “Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront,” First Round Review(blog) (n.d.), firstround.com/review/indispensable-growthframeworks-from-my -years-at-facebook-twitter-and-wealthfront/.
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1704201002
5. Ibid.
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1704201004
6. Ibid.
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1704201006
7. Elman, “3 Growth Hacks.”
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1704201008
8. Alex Schultz, “Lecture 6: Growth,” How to Start a Startup(blog), startupclass.samaltman.com/courses/lec06/.
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1704201010
9. Palihapitiya, “Facebook on the Path to 1 Billion Users.”
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1704201012
10. Jordan Crook and Anna Escher, “A Brief History of Airbnb,” slideshow at TechCrunch(n.d.), techcrunch.com/gallery/a-brief-history-of-Airbnb/; “How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business,” First Round Review(n.d.), firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollarbusiness/.
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1704201014
11. Austin Carr, “19: Airbnb,” Fast Company’s Most Innovative Companies 2012, February 7,2012, fastcompany.com/3017358/most-innovative-companies-2012/19Airbnb.
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1704201016
12. Schultz, “Lecture 6: Growth.”
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1704201018
13. Jack Dorsey,“Instrument Everything,” eCorner (Stanford University), February 9, 2011,ecorner.stanford.edu/videos/2643/Instrument-Everything.
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1704201020
14. Alex Schultz and Naomi Gleit, Facebook F8, “Ready to Grow” Breakout Session,April 21, 2010, original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-83779e54bc65d8e9.
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1704201022
15. Rob Sobers, “$9 Marketing Stack: A Step-by-Step Guide,” Rob Sobers blog (n.d.),robsobers.com/9-dollar-marketing-stack-step-by-step-setup -guide/.
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1704201024
16. Willix Halim, “Create a Full Company Growth Culture,” GrowthHackers Conference,February 18, 2016, https://growthhackers.com/videos/ gh-conference-16-william-halim-svpgrowth-freelancer-create-a-full -company-growth-culture.
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1704201026
17. Avinash Kaushik, “The Difference Between Web Reporting and Web Analysis,” Occam’sRazor(Avinash Kaushik’s blog) (n.d.), kaushik.net/avinash/difference-web-reporting-webanalysis/.
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1704201028
18. John Egan,“The 27 Metrics in Pinterest’s Internal Growth Dashboard,” John Egan blog,January 22, 2015, jwegan.com/growth-hacking/27-metrics-pinterests-internal-growth-dashboard/.
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