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19. Josh Elman, “3 Growth Hacks,” https://www.youtube.com/watch?v=AaMqCWOfA1o.
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第四章
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1. Associated Press, “College Football Games Are Getting Longer; Are They Too Long?”OregonLive(blog at theOregonian), December 26, 2014, oregonlive.com/collegefootball/index.ssf/2014/12/college_football_games_are_get.html; Phil Steele, “Offensive Plays per Game/Pace,”Phil Steele blog, January 14, 2016, philsteele.com/blogs/2016/JAN16/ DBJan14.html.
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2. Frederick F. Reichheld and Phil Schefter,“The Economics of E-loyalty,” Harvard Business School archives, July 10, 2000, hbswk.hbs.edu/archive/1590.html.
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3. Bryan Eisenberg, “3 Steps to Better Prioritization and Faster Execution,” Bryan Eisenberg website, December 3, 2010, bryaneisenberg.com/3-steps-to-better-prioritization-and-fasterexecution/.
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4. “PIEF ramework,” WiderFunnel blog, August 28, 2015, widerfunnel.com/ case-studies/telestream-case-study/pie_2015_v1/.
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5. Lars Lofgren, “My 7 Rules for A/B Testing That Triple Conversion Rates,” Lars Lofgren blog (n.d.), larslofgren.com/growth/7-rules-for-ab-testing.
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第五章
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1. Ginny Marvin, “US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high,” MarketingLand blog, April 21, 2016, http://marketingland.com/us-digital-adrevenues-60-billion-2015-iab-174043.
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2. “Slowing Growth Ahead for Worldwide Internet Audience,” eMarketer blog, June 7, 2016, http://www.emarketer.com/Article/Slowing-Growth-Ahead-Worldwide-Internet-Audience/1014045.
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3. Sarah Frier, “Fab.com’s Ascent to $1 Billion Valuation Brings Missteps” Bloomberg Technology blog, June 24, 2013, http://www.bloomberg.com/news/articles/2013-06-24/fab-com-srace-to-1-billion-valuation-brings-missteps.
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4. James Currier, (August 12, 2014) “[500DISTRO] Do You Speak Growth? Examining the Language Behind What Users Want,” retrieved from https://www.youtube.com/watch?v=FI52ZfDM5c.
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5. Consumer Insights group, Microsoft Canada, “Attention spans,” Spring 2015, page 6,https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoftattention-spans-research-report.pdf.
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6. Alyson Shontell, “How To Create The Fastest Growing Media Company In The World,”Business Insider, November 5, 2012; Upworthy, “The Sweet Science Of Virality,” March 18, 2013[slideshare], retrieved from: http://www.slideshare.net/Upworthy/the-sweet-science-of-virality.
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7. Currier, “[500DISTRO] Do You Speak Growth?”
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8. Video of Febreeze advertisement from 1998, viewed at: https://www.youtube.com/watch?v=4-kAIHN6qYY.
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9. Charles Duhigg,《公司如何获知你的秘密》，《纽约时报杂志》，2012年2月16日。
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10. Video of Febreeze advertisement from 1999, viewed at: http:/www.youtube.com/watch?v=ZTPNtruSIU0.
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11. Molly Young, “Be Bossy: Sophia Amoruso Has Advice for Millennials and a Bone to Pick With Sheryl Sandberg,” New YorkMagazine,The Cutblog, May 26, 2014, http://nymag.com/thecut/2014/05/sophia-amoruso-nasty-gal-millennial-advice.html.
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12. Blake Masters, “Peter Thiel’s CS183: Startup - Class 9 Notes Essay,” Blake Masters blog,May4, 2012, http://blakemasters.com/post/22405055017/peter-thiels-cs183-startup-class-9-notesessay.
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13. Aatif Awan, “Lessons Learned from Growing LinkedIn to 400m Members,” February 18, 2016, retrieved from: http://growthhackers.com/videos/gh-conference-16-aatif-awan-head-ofgrowth-linkedin-lessons-learned-from-growing-linkedin-to-400m-members.
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14. Brian Balfour, “5 Steps To Choose Your Customer Acquisition Channel,” Coelevateblog,May 21, 2013, http://www.coelevate.com/essays/5-steps-to-choose-your-customer-acquisitionchannel.
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15. Ivan Kirigin, (August 13, 2014) “[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes,” retrieved from: http://www.youtube.com/watch?v=KMGnOU3lwQg.
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16. Shontell,《如何创造增长最快的媒体公司》。
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17. David Skok, “Lessons Learned -Viral Marketing,” For Entrepreneurs from David Skokblog, [no date of post], http://www.forentrepreneurs.com/lessons-learnt-viral-marketing/.
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