1704201150
13. 布拉德·斯通（Brad Stone），《一网打尽：贝佐斯与亚马逊时代》（Little, Brown
:2013），187。
1704201151
1704201152
14. 布拉德·斯通，“What’s in Amazon’s Box? Instant Gratifcation,” Bloomberg, November 24, 2010, bloomberg.com/news/articles/2010-11-24/whats-in-amazons-box-instant-gratifcation。
1704201153
1704201154
15. Dave Kim, comment on question “How did Yelp get initial traction and overcome the critical mass problem?” Quora, March 10, 2011, quora.com/How-did-Yelp-get-initial-traction-andovercome-the-critical-mass-problem.
1704201155
1704201156
16. Zhongmin Wang, “Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews,” April, 2010, https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2010&paper_id=336.
1704201157
1704201158
17. Sarah Silbert, “The Inside Scoop on the Amex Centurion（Black）Card,” The PointsGuy（blog）, October 14, 2015, thepointsguy.com/2015/10/amex-centurion-black-card/.
1704201159
1704201160
18. Sarah Buhr, “theSkimm on How to Rapidly Grow an Audience of Engaged Millennials,”TechCrunch, May 9, 2016, techcrunch.com/2016/05/09/theskimm-on-a-better-way-to-serve-thenews-to-young-professionals/.
1704201161
1704201162
19. Justin Ellis, “How theSkimm’s Passionate Readership Helped Its Newsletter Grow to 1.5 Million Subscribers,” Nieman Lab blog, August 18, 2015, niemanlab.org/2015/08/how-theskimms-passionate-readership-helped-its-newsletter-grow-to-1-5-million-subscribers/.
1704201163
1704201164
20. Jimmy Daly, “Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox),” Unbounce blog, March 9, 2015, unbounce.com/email-marketing/behavioralemails-keep-customers-coming-back/.
1704201165
1704201166
21. 摩根·布朗与舒维克·慕克吉的谈话，2016年3月10日。
1704201167
1704201168
22. Cara Harshman, “The Homepage Is Dead: A Personalization Story,” Call To Action Conference, June 20, 2016, http://calltoactionconference.unbounce.com/speakers/2016-caraharshman.
1704201169
1704201170
23. Egan, “How We Increased Active Pinners.”
1704201171
1704201172
24. Bing Gordon, “Five Things to Know About Retention Hacking,” KPCB blog, November 17, 2014, kpcb.com/blog/fve-things-to-know-about-retention-hacking.
1704201173
1704201174
25. Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust, “Feature Fatigue
:When Product Capabilities Become Too Much of a Good Thing,” Marketing Science Institute blog,2005, msi.org/reports/feature-fatigue-when-product-capabilities-become-too-much-of-a-goodthing/.
1704201175
1704201176
26. David Pogue, “Simplicity Sells,” TED Talk, flmed February 2006, retrieved at: ted.com/talks/david_pogue_says_simplicity_sells?language=en.
1704201177
1704201178
27. Jordan T. McBride, “Dan Wolchonok on Running Retention Experiments,” ProftWell(blog), January 21, 2016, blog.proftwell.com/saasfest-recap-dan-wolchonok-on-running-retentionexperiments.
1704201179
1704201180
第八章
1704201181
1704201182
1. Monetate, “Monetate Ecommerce Quarterly for Q1 2016,” 2016, retrieved at: http://info.monetate.com/EQ1_2016.html.
1704201183
1704201184
2. 克罗尔（Croll）和尤科维奇（Yoskovitz）,《精益数据分析》, p113-119。
1704201185
1704201186
3. Colin Zima, (September 8, 2014) “Growth Hacking with Data-How to Uncover Big Growth Opportunities with Deep Data Dives,” retreived at: https://growthhackers.com/videos/growth-hacking-with-data-how-to-uncover-big-growth-opportunities-with-deep-data-dives/.
1704201187
1704201188
4. Elena Verna, (February 18, 2016) “Product Experience Usability To Improve Growth,”retrieved at: https://growthhackers.com/videos/elena-verna-vp-growth-at-surveymonkey-productexperience-usability-to-improve-growth.
1704201189
1704201190
5. Annabell Satterfield (Growth at Bittorrent), “Engaging Customers to Find Your Next Big Growth Opportunity,” retreived at: https://growthhackers.com/videos/gh-conference-16-annabellsatterfield-growth-at-bittorrent-engaging-customers-to-find-your-next-big-growth-opportunity.
1704201191
1704201192
6. Colin Zima, “Recommendations Are Easier Than You Think,” Looker(blog), December 22,2014, https://looker.com/blog/recommendations-are-easier-than-you-think.
1704201193
1704201194
7. Charles Duhigg, “How Companies Learn Your Secrets,” February 16, 2012, New York Times Magazine, retreived at: http://www.nytimes.com/2012/02/19/magazine/shopping-habits. html?_r=0.
1704201195
1704201196
8. William Poundstone,Priceless: The Myth of Fair Value(and How to Take Advantage of It),(Hill and Wang, 2011), 185-92, retreived at: https://books.google.com/books?id=4Fs1TrLjWhUC&lpg=PT156&dq=poundstone%20charm%20pricing&pg=PT156#v=onepage&q=poundstone%20 charm%20pricing&f=false.
1704201197
1704201198
9. “The Price is Right: Essential Tips for Nailing Your Pricing Strategy,” First Round Review[n.d.], retreived at: http://firstround.com/review/the-price-is-right-essential-tips-for-nailing-yourpricing-strategy/.
1704201199
[
上一页 ]
[ :1.70420115e+09 ]
[
下一页 ]