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10. Patrick Campbell, “The Value Metric: Optimize Your Pricing Strategy for High Growth,” Price Intelligently, March 12, 2014, retrieved at: http://www.priceintelligently.com/blog/bid/195287/The-Value-Metric-Optimize-Your-Pricing-Strategy-for-High-Growth.
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11. Dana Mattioli, “On Orbitz, Mac Users Steered to Pricier Hotels,” Wall Street Journal,August 23, 2012, retreived at: http://www.wsj.com/articles/SB100014240527023044586045774888 22667325882.
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12. Dan Airley,Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, (Harper Perennial, 2010), retreived at: https://books.google.com/books?id=44ecn9XukOoC&lpg=PA1&dq=%22the%20economist%22%20subscription&pg=PT21#v=onep age&q=%22the%20economist%22%20subscription&f=false.
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13. Steve Young, “How a Made-up Product Increased Conversions by 233%,” Unbounce,August 14, 2012, retreived at: http://unbounce.com/conversion-rate-optimization/made-up-productincreased-conversions/.
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14. Stuart Hall, “An App Store Experiment,” StuartKHall.com, June 20, 2013, retreived at
:http://stuartkhall.com/posts/an-App-store-experiment.
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15. “Top Apps on iOS Store, United States,” App Annie, September 16, 2016, retreived at
:https://www.Appannie.com/Apps/ios/top/.
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16. Sarah Needleman, “How Mobile Games Rake In Billions”,Wall Street Journal, July 28,2106, retreived at: http://www.wsj.com/articles/how-mobile-games-rake-in-billions-1469720088.
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17. Joe Pinsker, “The Psychology Behind Costco’s Free Samples,” The Atlantic, October 1,2014, retreived at: http://www.theatlantic.com/business/archive/2014/10/the-psychology-behindcostcos-free-samples/380969/.
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18. Steve J. Martin, Noah Goldstein, Robert Cialdini,The small BIG: Small ChangesThat Spark Big Influence, TK: Grand Central Publishing, 2014, retreived at: https://books.google.com/books?id=3a5gAwAAQBAJ&lpg=PT10&dq=the%20small%20big%20 HMRC&pg=PT10#v=onepage&q=the%20small%20big%20HMRC&f=false.
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19. Angie Schottmuller, （March 30, 2016）“Social Proof Power Plays,” retreived at: https://inbound.org/discuss/conversionxl-live-notes-slides-and-q-a-slideshare-s-nowincluded#angieschottmuller.
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20. “Conversion for E-commerce: Two Winning Tests for a Multilingual Online Florist,”Conversion Rate Experts, [n.d.], retrieved at: http://www.conversion-rate-experts.com/daflorescase-study/.
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21. Aileen Lee, “Social Proof is the New Marketing,” TechCrunch, November 27, 2011,retreived at: https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/.
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22. Paras Chopra, “Focus Matters on a Landing Page and Here’s Why: 22% Increase in Sales,” Visual Website Optimizer, October 24, 2012, retreived at: https://vwo.com/blog/call-toaction-increase-sales/.
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23. Jason Bosinoff, “Hacking Word-of-Mouth: Making Referrals Work for Airbnb,” Airbnb,March 27, 2014, retreived at: http://nerds.Airbnb.com/making-referrals-work-for-Airbnb/.
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第九章
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1. Facebook, September 16, 2016, retrieved at: newsroom.fb.com/company-info.
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2. Matthew S. Olson, Derek van Bever, and Seth Verry,《当增长停滞时》，《哈佛商业评论》，2008年3月。
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3. Jon Russell, “Viddy, Once Touted as ‘The Instagram for Video,’ Will Shut Down on December 15,” TechCrunch, November 4, 2014, retrieved at: techcrunch.com/2014/11/04/viddyonce-touted-as-the-instagram-for-video-will-shut-down-on-december-15/.
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增长黑客：如何低成本实现爆发式成长 图书在版编目（CIP）数据
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增长黑客/（美）肖恩·埃利斯，（美）摩根·布朗著；张溪梦译. — 北京：中信出版社，2018.1
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书名原文：Hacking Growth: How Today’s Fastest-Growing Companies Drive Break out Success
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ISBN 978-7-5086-7853-5
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I. ①增… II. ①肖… ②摩… ③张… III. ①企业管理－技术革新－研究 IV. ① F273.1
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