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18. Sarah Buhr, “theSkimm on How to Rapidly Grow an Audience of Engaged Millennials,”TechCrunch, May 9, 2016, techcrunch.com/2016/05/09/theskimm-on-a-better-way-to-serve-thenews-to-young-professionals/.
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19. Justin Ellis, “How theSkimm’s Passionate Readership Helped Its Newsletter Grow to 1.5 Million Subscribers,” Nieman Lab blog, August 18, 2015, niemanlab.org/2015/08/how-theskimms-passionate-readership-helped-its-newsletter-grow-to-1-5-million-subscribers/.
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20. Jimmy Daly, “Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox),” Unbounce blog, March 9, 2015, unbounce.com/email-marketing/behavioralemails-keep-customers-coming-back/.
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21. 摩根·布朗与舒维克·慕克吉的谈话，2016年3月10日。
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22. Cara Harshman, “The Homepage Is Dead: A Personalization Story,” Call To Action Conference, June 20, 2016, http://calltoactionconference.unbounce.com/speakers/2016-caraharshman.
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23. Egan, “How We Increased Active Pinners.”
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24. Bing Gordon, “Five Things to Know About Retention Hacking,” KPCB blog, November 17, 2014, kpcb.com/blog/fve-things-to-know-about-retention-hacking.
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25. Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust, “Feature Fatigue
:When Product Capabilities Become Too Much of a Good Thing,” Marketing Science Institute blog,2005, msi.org/reports/feature-fatigue-when-product-capabilities-become-too-much-of-a-goodthing/.
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26. David Pogue, “Simplicity Sells,” TED Talk, flmed February 2006, retrieved at: ted.com/talks/david_pogue_says_simplicity_sells?language=en.
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27. Jordan T. McBride, “Dan Wolchonok on Running Retention Experiments,” ProftWell(blog), January 21, 2016, blog.proftwell.com/saasfest-recap-dan-wolchonok-on-running-retentionexperiments.
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第八章
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1. Monetate, “Monetate Ecommerce Quarterly for Q1 2016,” 2016, retrieved at: http://info.monetate.com/EQ1_2016.html.
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2. 克罗尔（Croll）和尤科维奇（Yoskovitz）,《精益数据分析》, p113-119。
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3. Colin Zima, (September 8, 2014) “Growth Hacking with Data-How to Uncover Big Growth Opportunities with Deep Data Dives,” retreived at: https://growthhackers.com/videos/growth-hacking-with-data-how-to-uncover-big-growth-opportunities-with-deep-data-dives/.
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4. Elena Verna, (February 18, 2016) “Product Experience Usability To Improve Growth,”retrieved at: https://growthhackers.com/videos/elena-verna-vp-growth-at-surveymonkey-productexperience-usability-to-improve-growth.
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5. Annabell Satterfield (Growth at Bittorrent), “Engaging Customers to Find Your Next Big Growth Opportunity,” retreived at: https://growthhackers.com/videos/gh-conference-16-annabellsatterfield-growth-at-bittorrent-engaging-customers-to-find-your-next-big-growth-opportunity.
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6. Colin Zima, “Recommendations Are Easier Than You Think,” Looker(blog), December 22,2014, https://looker.com/blog/recommendations-are-easier-than-you-think.
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7. Charles Duhigg, “How Companies Learn Your Secrets,” February 16, 2012, New York Times Magazine, retreived at: http://www.nytimes.com/2012/02/19/magazine/shopping-habits. html?_r=0.
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8. William Poundstone,Priceless: The Myth of Fair Value(and How to Take Advantage of It),(Hill and Wang, 2011), 185-92, retreived at: https://books.google.com/books?id=4Fs1TrLjWhUC&lpg=PT156&dq=poundstone%20charm%20pricing&pg=PT156#v=onepage&q=poundstone%20 charm%20pricing&f=false.
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9. “The Price is Right: Essential Tips for Nailing Your Pricing Strategy,” First Round Review[n.d.], retreived at: http://firstround.com/review/the-price-is-right-essential-tips-for-nailing-yourpricing-strategy/.
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10. Patrick Campbell, “The Value Metric: Optimize Your Pricing Strategy for High Growth,” Price Intelligently, March 12, 2014, retrieved at: http://www.priceintelligently.com/blog/bid/195287/The-Value-Metric-Optimize-Your-Pricing-Strategy-for-High-Growth.
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11. Dana Mattioli, “On Orbitz, Mac Users Steered to Pricier Hotels,” Wall Street Journal,August 23, 2012, retreived at: http://www.wsj.com/articles/SB100014240527023044586045774888 22667325882.
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12. Dan Airley,Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, (Harper Perennial, 2010), retreived at: https://books.google.com/books?id=44ecn9XukOoC&lpg=PA1&dq=%22the%20economist%22%20subscription&pg=PT21#v=onep age&q=%22the%20economist%22%20subscription&f=false.
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13. Steve Young, “How a Made-up Product Increased Conversions by 233%,” Unbounce,August 14, 2012, retreived at: http://unbounce.com/conversion-rate-optimization/made-up-productincreased-conversions/.
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14. Stuart Hall, “An App Store Experiment,” StuartKHall.com, June 20, 2013, retreived at
:http://stuartkhall.com/posts/an-App-store-experiment.
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