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12. Jen Wieczner,《星巴克卡中的钱比一些银行还要多》，《财富》杂志，2016年6月10日。
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13. BJ Fogg’s Behavior Model, “What Causes Behavior Change?” http://www.behaviormodel.org.
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14. Andrew Chen blog, “New Data Shows Up to 60% of Users Opt-Out Of Push Notifications(Guest Post),” http://andrewchen.co/why-people-are-turning-off-push/.
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15. John Egan, “Long-term Impact of Badging,” John Egan blog, February 13, 2015, http://jwegan.com/growth-hacking/long-term-impact-badging/.
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16. Adam Marchick and Thue Madsen “How to Craft Push Notifications That Users Actually Want to Receive,” Kissmetrics blog, 2016, http://grow.kissmetrics.com/webinar-93.
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17. B J Fogg’s Behavior Model ‘Triggers Tell People to ‘Do It Now!’ ” , behaviormodel.org/triggers.html.
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18. Kyler Rush, “Optimization at the Obama Campaign: A/B Testing,” Kyler Rush Blog,December, 12, 2012, http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/.
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第七章
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1. 彼得·德鲁克，《管理：任务、责任、实践》，（New York: Routledge, 2012），57。
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2. Fred Reichheld, “Prescription for Cutting Costs,” Bain & Company report (n.d.), bain.com/Images/BB_Prescription_cutting_costs.pdf.
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3. 埃伦·韦特（Ellen Huet）, What Really Killed Homejoy? It Couldn’t Hold On to Its Castomers”,《福布斯》，2015年7月23日。
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4. Daniel B. Kline, “Amazon Prime Improves Its Customer Retention Rate,”June 1, 2016,fool.com/investing/2016/06/01/amazon-prime-improves-its-customer-retention-rate.aspx.
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5. Jules Maltz and Daniel Barney, “Should Your Startup Go Freemium?”TechCrunch,November 4, 2012, techcrunch.com/2012/11/04/should-your-startup-go-freemium/.
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6. Brian Balfour, “Growth Is Good, but Retention Is 4+Ever,” May 10, 2015,retrieved at
:youtube.com/watch?v=ch7aps2h8zQ.
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7. Alistair Croll and Benjamin Yoskovitz,Lean Analytics: Use Data to Build aBetter Startup Faster(Sebastopol: O’Reilly Media, Inc., 2013), 73.
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8. 达米什·沙阿（Dharmesh Shah）和摩根·布朗的对话，2016年3月1日。
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9. 鲍尔弗，《增长很好，但留存是永远》。
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10. Daniel B. Kline, “Amazon Improves Its Customer Retention Rate,” The Motley Fool,June 1, 2016, http://www.fool.com/investing/2016/06/01/amazon-prime-improves-its-customerretention-rate.aspx.
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11. Christoph Janz, “From ‘A as in Amiga’ to ‘Z as in Zendesk’,” The Angel VC(blog),July 16, 2016, christophjanz.blogspot.com/2016/07/from-as-in-amiga-to-z-as-in-zendesk.html.
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12. 尼尔·埃亚尔，《上瘾：让用户养成使用习惯的四大产品逻辑》（Portfolio: 2014），5–10。
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13. 布拉德·斯通（Brad Stone），《一网打尽：贝佐斯与亚马逊时代》（Little, Brown
:2013），187。
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14. 布拉德·斯通，“What’s in Amazon’s Box? Instant Gratifcation,” Bloomberg, November 24, 2010, bloomberg.com/news/articles/2010-11-24/whats-in-amazons-box-instant-gratifcation。
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15. Dave Kim, comment on question “How did Yelp get initial traction and overcome the critical mass problem?” Quora, March 10, 2011, quora.com/How-did-Yelp-get-initial-traction-andovercome-the-critical-mass-problem.
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16. Zhongmin Wang, “Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews,” April, 2010, https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2010&paper_id=336.
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17. Sarah Silbert, “The Inside Scoop on the Amex Centurion（Black）Card,” The PointsGuy（blog）, October 14, 2015, thepointsguy.com/2015/10/amex-centurion-black-card/.
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