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第八章
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1. Monetate, “Monetate Ecommerce Quarterly for Q1 2016,” 2016, retrieved at: http://info.monetate.com/EQ1_2016.html.
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2. 克罗尔（Croll）和尤科维奇（Yoskovitz）,《精益数据分析》, p113-119。
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3. Colin Zima, (September 8, 2014) “Growth Hacking with Data-How to Uncover Big Growth Opportunities with Deep Data Dives,” retreived at: https://growthhackers.com/videos/growth-hacking-with-data-how-to-uncover-big-growth-opportunities-with-deep-data-dives/.
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4. Elena Verna, (February 18, 2016) “Product Experience Usability To Improve Growth,”retrieved at: https://growthhackers.com/videos/elena-verna-vp-growth-at-surveymonkey-productexperience-usability-to-improve-growth.
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5. Annabell Satterfield (Growth at Bittorrent), “Engaging Customers to Find Your Next Big Growth Opportunity,” retreived at: https://growthhackers.com/videos/gh-conference-16-annabellsatterfield-growth-at-bittorrent-engaging-customers-to-find-your-next-big-growth-opportunity.
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6. Colin Zima, “Recommendations Are Easier Than You Think,” Looker(blog), December 22,2014, https://looker.com/blog/recommendations-are-easier-than-you-think.
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7. Charles Duhigg, “How Companies Learn Your Secrets,” February 16, 2012, New York Times Magazine, retreived at: http://www.nytimes.com/2012/02/19/magazine/shopping-habits. html?_r=0.
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8. William Poundstone,Priceless: The Myth of Fair Value(and How to Take Advantage of It),(Hill and Wang, 2011), 185-92, retreived at: https://books.google.com/books?id=4Fs1TrLjWhUC&lpg=PT156&dq=poundstone%20charm%20pricing&pg=PT156#v=onepage&q=poundstone%20 charm%20pricing&f=false.
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9. “The Price is Right: Essential Tips for Nailing Your Pricing Strategy,” First Round Review[n.d.], retreived at: http://firstround.com/review/the-price-is-right-essential-tips-for-nailing-yourpricing-strategy/.
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10. Patrick Campbell, “The Value Metric: Optimize Your Pricing Strategy for High Growth,” Price Intelligently, March 12, 2014, retrieved at: http://www.priceintelligently.com/blog/bid/195287/The-Value-Metric-Optimize-Your-Pricing-Strategy-for-High-Growth.
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11. Dana Mattioli, “On Orbitz, Mac Users Steered to Pricier Hotels,” Wall Street Journal,August 23, 2012, retreived at: http://www.wsj.com/articles/SB100014240527023044586045774888 22667325882.
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12. Dan Airley,Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, (Harper Perennial, 2010), retreived at: https://books.google.com/books?id=44ecn9XukOoC&lpg=PA1&dq=%22the%20economist%22%20subscription&pg=PT21#v=onep age&q=%22the%20economist%22%20subscription&f=false.
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13. Steve Young, “How a Made-up Product Increased Conversions by 233%,” Unbounce,August 14, 2012, retreived at: http://unbounce.com/conversion-rate-optimization/made-up-productincreased-conversions/.
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14. Stuart Hall, “An App Store Experiment,” StuartKHall.com, June 20, 2013, retreived at
:http://stuartkhall.com/posts/an-App-store-experiment.
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15. “Top Apps on iOS Store, United States,” App Annie, September 16, 2016, retreived at
:https://www.Appannie.com/Apps/ios/top/.
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16. Sarah Needleman, “How Mobile Games Rake In Billions”,Wall Street Journal, July 28,2106, retreived at: http://www.wsj.com/articles/how-mobile-games-rake-in-billions-1469720088.
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17. Joe Pinsker, “The Psychology Behind Costco’s Free Samples,” The Atlantic, October 1,2014, retreived at: http://www.theatlantic.com/business/archive/2014/10/the-psychology-behindcostcos-free-samples/380969/.
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18. Steve J. Martin, Noah Goldstein, Robert Cialdini,The small BIG: Small ChangesThat Spark Big Influence, TK: Grand Central Publishing, 2014, retreived at: https://books.google.com/books?id=3a5gAwAAQBAJ&lpg=PT10&dq=the%20small%20big%20 HMRC&pg=PT10#v=onepage&q=the%20small%20big%20HMRC&f=false.
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19. Angie Schottmuller, （March 30, 2016）“Social Proof Power Plays,” retreived at: https://inbound.org/discuss/conversionxl-live-notes-slides-and-q-a-slideshare-s-nowincluded#angieschottmuller.
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20. “Conversion for E-commerce: Two Winning Tests for a Multilingual Online Florist,”Conversion Rate Experts, [n.d.], retrieved at: http://www.conversion-rate-experts.com/daflorescase-study/.
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21. Aileen Lee, “Social Proof is the New Marketing,” TechCrunch, November 27, 2011,retreived at: https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/.
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22. Paras Chopra, “Focus Matters on a Landing Page and Here’s Why: 22% Increase in Sales,” Visual Website Optimizer, October 24, 2012, retreived at: https://vwo.com/blog/call-toaction-increase-sales/.
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23. Jason Bosinoff, “Hacking Word-of-Mouth: Making Referrals Work for Airbnb,” Airbnb,March 27, 2014, retreived at: http://nerds.Airbnb.com/making-referrals-work-for-Airbnb/.
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第九章
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