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3. 埃伦·韦特（Ellen Huet）, What Really Killed Homejoy? It Couldn’t Hold On to Its Castomers”,《福布斯》，2015年7月23日。
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1704201132
4. Daniel B. Kline, “Amazon Prime Improves Its Customer Retention Rate,”June 1, 2016,fool.com/investing/2016/06/01/amazon-prime-improves-its-customer-retention-rate.aspx.
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1704201134
5. Jules Maltz and Daniel Barney, “Should Your Startup Go Freemium?”TechCrunch,November 4, 2012, techcrunch.com/2012/11/04/should-your-startup-go-freemium/.
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1704201136
6. Brian Balfour, “Growth Is Good, but Retention Is 4+Ever,” May 10, 2015,retrieved at
:youtube.com/watch?v=ch7aps2h8zQ.
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1704201138
7. Alistair Croll and Benjamin Yoskovitz,Lean Analytics: Use Data to Build aBetter Startup Faster(Sebastopol: O’Reilly Media, Inc., 2013), 73.
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1704201140
8. 达米什·沙阿（Dharmesh Shah）和摩根·布朗的对话，2016年3月1日。
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1704201142
9. 鲍尔弗，《增长很好，但留存是永远》。
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1704201144
10. Daniel B. Kline, “Amazon Improves Its Customer Retention Rate,” The Motley Fool,June 1, 2016, http://www.fool.com/investing/2016/06/01/amazon-prime-improves-its-customerretention-rate.aspx.
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1704201146
11. Christoph Janz, “From ‘A as in Amiga’ to ‘Z as in Zendesk’,” The Angel VC(blog),July 16, 2016, christophjanz.blogspot.com/2016/07/from-as-in-amiga-to-z-as-in-zendesk.html.
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1704201148
12. 尼尔·埃亚尔，《上瘾：让用户养成使用习惯的四大产品逻辑》（Portfolio: 2014），5–10。
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1704201150
13. 布拉德·斯通（Brad Stone），《一网打尽：贝佐斯与亚马逊时代》（Little, Brown
:2013），187。
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1704201152
14. 布拉德·斯通，“What’s in Amazon’s Box? Instant Gratifcation,” Bloomberg, November 24, 2010, bloomberg.com/news/articles/2010-11-24/whats-in-amazons-box-instant-gratifcation。
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1704201154
15. Dave Kim, comment on question “How did Yelp get initial traction and overcome the critical mass problem?” Quora, March 10, 2011, quora.com/How-did-Yelp-get-initial-traction-andovercome-the-critical-mass-problem.
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1704201156
16. Zhongmin Wang, “Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews,” April, 2010, https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2010&paper_id=336.
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1704201158
17. Sarah Silbert, “The Inside Scoop on the Amex Centurion（Black）Card,” The PointsGuy（blog）, October 14, 2015, thepointsguy.com/2015/10/amex-centurion-black-card/.
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1704201160
18. Sarah Buhr, “theSkimm on How to Rapidly Grow an Audience of Engaged Millennials,”TechCrunch, May 9, 2016, techcrunch.com/2016/05/09/theskimm-on-a-better-way-to-serve-thenews-to-young-professionals/.
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19. Justin Ellis, “How theSkimm’s Passionate Readership Helped Its Newsletter Grow to 1.5 Million Subscribers,” Nieman Lab blog, August 18, 2015, niemanlab.org/2015/08/how-theskimms-passionate-readership-helped-its-newsletter-grow-to-1-5-million-subscribers/.
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1704201164
20. Jimmy Daly, “Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox),” Unbounce blog, March 9, 2015, unbounce.com/email-marketing/behavioralemails-keep-customers-coming-back/.
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21. 摩根·布朗与舒维克·慕克吉的谈话，2016年3月10日。
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22. Cara Harshman, “The Homepage Is Dead: A Personalization Story,” Call To Action Conference, June 20, 2016, http://calltoactionconference.unbounce.com/speakers/2016-caraharshman.
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23. Egan, “How We Increased Active Pinners.”
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24. Bing Gordon, “Five Things to Know About Retention Hacking,” KPCB blog, November 17, 2014, kpcb.com/blog/fve-things-to-know-about-retention-hacking.
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1704201174
25. Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust, “Feature Fatigue
:When Product Capabilities Become Too Much of a Good Thing,” Marketing Science Institute blog,2005, msi.org/reports/feature-fatigue-when-product-capabilities-become-too-much-of-a-goodthing/.
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1704201176
26. David Pogue, “Simplicity Sells,” TED Talk, flmed February 2006, retrieved at: ted.com/talks/david_pogue_says_simplicity_sells?language=en.
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1704201178
27. Jordan T. McBride, “Dan Wolchonok on Running Retention Experiments,” ProftWell(blog), January 21, 2016, blog.proftwell.com/saasfest-recap-dan-wolchonok-on-running-retentionexperiments.
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