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1.周密规划，表达决心并让大家知道。
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2.全局考虑，积极思考。
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3.建立强大的跨部门和跨组织团队。
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最重要的是，享受你正从事的工作。
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[1] The section on heavyweight product managers was adapted fromKim B.Clark and Takahiro Fujimoto，“The Power of ProductIntegrity，”Harvard Business Review（November–December 1990），pp.107–118；Christopher Power et al.，“Flops，”BusinessWeek，（August 16，1993），pp.76–82；and Jean E.LeGrand，“A Product inNeed of Management，”Bankers Magazine（November–December1992），pp.73–76.While the product managers in the automotiveindustry described in this section were generally part of engineering，most product managers in other industries are in marketing，marketing/sales，or product management departments.
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[2] Clark and Fujimoto，p.108.
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[3] Clark and Fujimoto，p.109.
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[4] Clark and Fujimoto，p.110.
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[5] LeGrand（1992），p.73.
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[6] R.Madhavan，“From Embedded Knowledge to EmbodiedKnowledge：New Product Development as Knowledge Management，”Journal of Marketing（October 1998），pp.1–12.
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[7] Faye Rice，“Secret of Product Testing，”Fortune（November 28，1994），pp.88–95.
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[8] Preston G.Smith and John S.Farnbach，“Avoid Costly 11thhourProject Dilemmas by Preparing for Change，”PDMA Visions（December 2010），pp.24–26.
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产品经理手册（原书第4版） 第9章 制定和实施产品发布方案
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请判断对错： 市场占先就能保证成功。
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这种说法就是指先发优势，但它并不能确保最终的成功 。很多我们以为是最先发布的产品（如苹果的iPod、亚马逊的Kindle）其实都只是成功的追随者，因为它们克服了先发产品的一些缺陷。它们还实施了卓越的产品发布战略。产品经理有时候会吃惊地发现，自己的占先新产品居然根本销售不出去。因此，千万不要低估扎实的产品发布工作的价值。
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