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This chapter concentrates on the logical criteria that separate good arguments from poor arguments. Logical criteria for assessing the strength of an argument are important, but they are only part of the story. Other extra-logical elements, such as the elegance of an argument, how well an argument is adapted to the audience, and the clarity and passion with which the argument is expressed, are also important parts of the quality of an argument. This chapter covers only the logical criteria for assessing argument quality. The other elements are discussed elsewhere in this book, particularly in Chapter 14 that focuses on how an argument is delivered. The concept known as “fallacies” is used to address the logical quality of arguments. Fallacies point to errors in evidence or reasoning, errors that weaken or undermine the strength of an argument. Different textbooks treat fallacies differently; some list a large number of fallacies and treat each of them independently. For many people, approaches are cumbersome and less than coherent. Philosophers Ralph H. Johnson and J. Anthony Blair devised a system of identifying fallacies that depends on three simple criteria for a good argument, and they define a fallacy as being any violation of those criteria. This chapter follows the approach taken by Johnson and Blair of identifying the three criteria for a good argument, then detailing specific fallacies that are related to each of those three criteria.
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21.1 Criteria for Logical Assessment of Arguments
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Some who write about the logical assessment of arguments see argument quality as falling into the categories of either “adequate” or “inadequate.” For example, Professor Trudy Govier writes that:
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A cogent argument must pass all three [criteria for good argument.] All its premises must be acceptable. They must be relevant to the conclusion. And taken together they must provide adequate grounds for that conclusion. If any one of these conditions is not satisfied, the argument is not cogent. It does not offer strong support to the conclusion. (2009: 74-75)
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The viewpoint taken in this book is different. Rather than using a categorical logic of “good-bad” or “adequate-inadequate” to assess the quality of argument, this text uses a variable logic of “better-worse” or “more adequate-less adequate.” Rather than seeing arguments as falling into just two categories of “adequate” and “inadequate,” this text views arguments as ranging along a spectrum from especially poor to extremely good. Most arguments fall somewhere between those extremes. Few are so good that they cannot be improved by logical and extra-logical criticism. Similarly, few are so poor that they cannot be improved.
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Many times debaters express a desire to produce the perfect argument, the argument that has no possible refutation. That desire reflects a basic misunderstanding about the nature of debate. Debate exists to find critical points of disagreement about substantive and controversial issues. If disagreement does not exist, the issue is not debatable and, thus, is not the kind of issue that debaters engage. Therefore, the perfect argument, even if it were possible to produce, would be trivial because it would not be about a substantive and controversial issue. An argument about a substantive and controversial issue is, by its nature, never irrefutable. An argument about a substantive, controversial issue can never be proven beyond all doubt. Therefore, this text speaks of supporting a claim rather than proving a claim.
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The question is, what are some logical criteria for determining whether the support that an argument offers is more or less adequate or inadequate? The criteria used in this text follow directly the work of Johnson and Blair and, for the purposes of this text, will be called the Johnson and Blair Model of Argument Cogency. Following the Johnson and Blair model, this text maintains that the three criteria for assessing the quality of an argument are acceptability, relevance, and sufficiency (Johnson and Blair, 2006: 45-55). The following diagram, which this text has renamed the Johnson and Blair Model of Argument Cogency, is taken directly from their book (Johnson and Blair, 2006: 54) and illustrates those criteria:
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Johnson and Blair Model of Argument Cogency
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Before examining each of the standards individually, a few words about how the standards relate to the structure of an argument is in order. The standard of acceptability applies to the evidence on which the argument is built. In other words, to be logically adequate, an argument needs to be based on evidence that is acceptable to the audience. The standards of relevance and sufficiency apply to the links that are drawn between evidence and claim. At minimum, the link needs to relate to the evidence-claim relationship. Sometimes, a link is relevant to a claim, but is still not sufficient. The relationship between those three criteria and the structure of argument that has been presented in this book is illustrated in the chart below:
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Johnson and Blair’s Model applied to the Structure of Argument
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As the chart above indicates, the standard of acceptability applies to the element of argument called evidence, and the standards of relevance and sufficiency apply to the element of argument called the link. Each of those standards will now be considered individually.
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21.1.1 The Standard of Acceptability
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As stated earlier, the standard of acceptability applies to evidence. As suggested in Chapter 16, evidence is the foundation of an argument. Without that element of argument, a claim cannot be established.
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The standard of acceptability means that evidence must be acceptable to the judge or audience before the argument can proceed. Audiences and judges will have different levels of acceptability for any particular piece of evidence. For instance, an audience or judge may view certain evidence as “unquestionably true,” “probable,” “plausible,” etc. At minimum, the judge or audience ought to be willing to accept the evidence “for the purposes of this argument.” To say that evidence is acceptable “for the purposes of this argument” means that the audience or judge is willing to tentatively accept the evidence so that the argument can proceed.
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Realizing that the standards for acceptability of evidence may vary from audience to audience and from circumstance to circumstance, this text suggests three conditions that determine, more or less, the acceptability of evidence. Govier (2009: 140-155) originally posited seven acceptability conditions that this text has reduced to three that are the most useful for debaters. Like other standards of argument quality, the position taken in this book is that evidence should be viewed as “more or less” acceptable rather than absolutely or categorically “acceptable” or “unacceptable.”
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First, evidence can be considered acceptable if it is common knowledge. In other words, if the evidence is known to be accurate by virtually everyone in the debater’s audience, that evidence meets the condition of acceptability. Some examples that most would consider to be common knowledge include statements like “Nelson Mandela served as President of South Africa,” or “Mahandas Gandhi employed non-violent civil disobedience.”
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Second, if evidence is not common knowledge, it could still be considered acceptable if a published source or a recognized authority supports it elsewhere. For instance, most people would not consider as common knowledge the idea that genetically modified food may do harm to our offspring. However, to make this evidence acceptable, a debater could cite a prestigious resource. The knowledge that this evidence was published by a reputable source would make it acceptable to most audiences. Recognized authorities also can be used to help a debater make evidence acceptable. For instance, quoting Liu Yang about challenges for females in the Chinese space program would make that information more acceptable because she was the first Chinese female astronaut.
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Finally, evidence that is not common knowledge can be made acceptable by constructing a cogent sub-argument. In a case where a debater comes to believe that the evidence presented is of questionable acceptability to the judge or the audience, the debater can create a sub-argument to support the evidence. Using a cogent sub-argument to make evidence acceptable is illustrated as follows:
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The debater transforms the evidence of questionable acceptability into a claim supported by evidence that is acceptable. The original evidence of questionable acceptability can lead to an unsuccessful claim. To remedy that situation, the debater can transform or replace the old evidence by producing a new sub-claim, using new acceptable evidence, and that sub-claim can then replace the old evidence that was questionably acceptable, thereby producing a successful claim.
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