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影响力（全新升级版） (1)《影响力》出版以来，我不曾面对博伊尔所预测的那种愤怒而居高临下的态度，哪怕同事里最硬派的学者也没这么做过。有必要对此稍做解释。我认为这主要出于两个原因。首先，和日报上“人文”文章里出现的通俗社会科学形式不同，我扎扎实实地引用了数百本出版物作为我陈述和结论的基础。其次，我想要争取推广的是一种研究人类反应的特殊方法，即实验行为科学的方法，而不是推广我自己的研究或特定类别的研究。我当时并非有意为之，但它消除了实验行为科学家同行们的戒心。这或许证实了我长久以来秉持的一种信念：人总不会把自己搭乘的船给弄沉。
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(2)唉，上网查了一下，我发现我不能把这句见解独到的名言归功于我祖父。它出自他著名的同胞、意大利现代作家朱塞佩·托马西·迪·兰佩杜萨（Giuseppe Tomasi di Lampedusa）。
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(3)读到能量饮料实验时，我正在购买能量饮料，好帮助自己赶在即将到来的截止日期前完成一个大型写作项目。没看到研究结果前，我从未想过按优惠价（我最喜欢买打折货了）购买能量饮料居然会削弱它们的效果。
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(4)对雌火鸡实验的完整描述可参见动物学家福克斯1974年的专著。巧的是，这位动物学家的名字就叫“Fox”（也有“狐狸”的意思）。
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(5)兰格是哈佛大学著名的心理学家、积极心理学奠基人，想了解其更多研究，欢迎阅读由湛庐策划、浙江人民出版社出版的兰格“专念三部曲”。——编者注
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(6)制药公司的礼物不光会影响科学家对药物效力的研究结果，还会影响医生对这些药开具处方的偏好。制药公司向医生支付的诸如教育培训费、演讲费、差旅费、咨询费、会议注册费等费用，跟医生对赞助药物开具处方的频率相关。哪怕是一顿便宜的午餐，也足以对此产生影响——当然，更昂贵的大餐跟更高的处方率相关。
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(7)关于古巴导弹危机如何结束的新论述，最全面的研究成果来自谢尔登·斯特恩（Sheldon Stern），他曾在约翰·肯尼迪图书馆担任了23年历史学家。
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(8)认为人类纯粹是通过自然进化发展起来的美国人占33%这一数据，来自皮尤研究中心的一项调查，它还记录了宗教信仰在抵制进化论方面所扮演的重要角色。研究表明，理解进化论和相信进化论之间没有关系。
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