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18. Alex Schultz, “Lecture 6: Growth,” How to Start a Startup blog, http://startupclass.samaltman.com/courses/lec06/.
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19. Eventbrite, “Social Commerce: A Global Look at the Numbers,” Eventbrite blog, October 23, 2012，https://www.eventbrite.com/blog/ds00-social-commerce-a-global-look-at-the-numbers/.
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20. Josh Elman，“3 Growth Hacks”.
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第六章
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1. AdRoll, “What Is Retargeting,” 2016, https://www.adroll.com/getting-started/retargeting;Andrew Chen, “Losing 80% of mobile users is normal.”
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2. Ibid.
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1704201092
3. Neil Patel, Talk at Search Engine Journal Summit, Santa Monica, California, February 24,2015, retrieved at: http://www.slideshare.net/SearchEngineJournal/1-neil-patel-final.
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4. Ibid.
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1704201096
5. Growth@ Airbnb, “Driving User Growth at Airbnb, April 11, 2016, retrieved at: https://www.youtube.com/watch?v=03mc78lKOwI.
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1704201098
6. Josh Elman,《三个增长黑客策略》。
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1704201100
7. John Egan, “Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction,” August 12, 2014, retrieved at: https://www.youtube.com/watch?v=NghOllGvv4E.
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1704201102
8. Neil Patel, Talk at Search Engine Journal Summit, slideshare.net/SearchEngineJournal/1neil-patel-final.
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1704201104
9. “How Adobe converted free trial downloads into satisfied customers,” Bunchball(blog)2016, http://www.bunchball.com/customers/adobe.
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1704201106
10. Adam Kleinberg, “Brands That Failed with Gamification,” iMedia, July 25, 2012,imediaconnection.com/articles/ported-articles/red-dot-articles/2012/jul/brands-that-failed-with gamification/.
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11. Gabe Zichermann, “Cash is for SAPS,” Gamification(blog), October 18, 2010, http://www.gamification.co/2010/10/18/cash-is-for-saps/.
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1704201110
12. Jen Wieczner,《星巴克卡中的钱比一些银行还要多》，《财富》杂志，2016年6月10日。
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13. BJ Fogg’s Behavior Model, “What Causes Behavior Change?” http://www.behaviormodel.org.
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14. Andrew Chen blog, “New Data Shows Up to 60% of Users Opt-Out Of Push Notifications(Guest Post),” http://andrewchen.co/why-people-are-turning-off-push/.
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15. John Egan, “Long-term Impact of Badging,” John Egan blog, February 13, 2015, http://jwegan.com/growth-hacking/long-term-impact-badging/.
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16. Adam Marchick and Thue Madsen “How to Craft Push Notifications That Users Actually Want to Receive,” Kissmetrics blog, 2016, http://grow.kissmetrics.com/webinar-93.
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17. B J Fogg’s Behavior Model ‘Triggers Tell People to ‘Do It Now!’ ” , behaviormodel.org/triggers.html.
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18. Kyler Rush, “Optimization at the Obama Campaign: A/B Testing,” Kyler Rush Blog,December, 12, 2012, http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/.
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第七章
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1. 彼得·德鲁克，《管理：任务、责任、实践》，（New York: Routledge, 2012），57。
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2. Fred Reichheld, “Prescription for Cutting Costs,” Bain & Company report (n.d.), bain.com/Images/BB_Prescription_cutting_costs.pdf.
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