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[1] Zachary Schiller,Wendy Zellner,Ron Stodghill,and Mark Maremont,“Clout!”BusinessWeek(December 21,1992),p.70.
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[2] P.L.Dawes and P.G.Patterson,“The Performance of Industrial and Consumer Product Managers,Industrial Marketing Management(February 1988),pp.73–84.
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[3] Bill Meserve,“The Changing Role of Product Management,”Electronic Business(January 9,1989),p.146.
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[4] William Weilbacher,Brand Marketing(NTC Business Books,1993),p.123.
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人人都是产品经理2.0:写给泛产品经理
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223744
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作者: 苏杰
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出版: 电子工业出版社
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ISBN: 9787121311406
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