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1704229152 [1] Zachary Schiller,Wendy Zellner,Ron Stodghill,and Mark Maremont,“Clout!”BusinessWeek(December 21,1992),p.70.
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1704229156 [2] P.L.Dawes and P.G.Patterson,“The Performance of Industrial and Consumer Product Managers,Industrial Marketing Management(February 1988),pp.73–84.
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1704229160 [3] Bill Meserve,“The Changing Role of Product Management,”Electronic Business(January 9,1989),p.146.
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1704229164 [4] William Weilbacher,Brand Marketing(NTC Business Books,1993),p.123.
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1704229178 人人都是产品经理2.0:写给泛产品经理
1704229179 223744
1704229180 作者: 苏杰
1704229181 出版: 电子工业出版社
1704229182 ISBN: 9787121311406
1704229183
1704229184 1 内容简介 [:1704229269]
1704229185 2 版权页 [:1704229279]
1704229186 3 本书评语 [:1704229323]
1704229187 4 读者服务 [:1704229389]
1704229188 5 自序 [:1704229406]
1704229189 6 第00章 开始:写在正文之前 [:1704229519]
1704229190 6.1 0.1 为什么会有这本书 [:1704229538]
1704229191 6.2 0.2 本书的产品定位 [:1704229564]
1704229192 6.3 0.3 本书内容与阅读方法 [:1704229617]
1704229193 6.4 0.4 我与本书的局限性 [:1704229704]
1704229194 7 第01章 初识:大话产品经理 [:1704229744]
1704229195 7.1 1.1 从一个小故事谈起 [:1704229789]
1704229196 7.2 1.2 产品经理的前世今生 [:1704229833]
1704229197 7.3 1.3 思维方式与性格特点 [:1704229940]
1704229198 7.4 1.4 产品经理的日常 [:1704230154]
1704229199 7.5 1.5 延伸阅读与练习 [:1704230283]
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